WPN Retail Relationship Dev Specialist

About the Team

Commercial & Play Network (Wizards)

Job Overview

The Wizards Play Network (WPN) plays a key role in this mission — assisting retailers, nurturing active play communities, and delivering excellent player experiences. The WPN Retail Development Representative takes charge of growing and sustaining the Wizards Play Network throughout a varied, multi-market region spanning APAC. This position handles partner onboarding, retailer relationship management, and market expansion work across multiple markets characterized by diverse languages, regulatory settings, and retail progression levels. Based in Singapore, the role is at the operational hub of the region. It enables efficient travel connectivity, aligns timezones across the group, and is close to the region's most developed WPN market.

Location and Work Arrangement

This role is based at our Singapore office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• WPN Partner Onboarding & Retailer Support
  • Lead the end-to-end onboarding process for new WPN retail partners across all seven markets
  • Serve as the primary point of contact for existing WPN retailers, handling critical issues, product support queries, and account management
  • Maintain accurate records of retailer status, tier, and engagement across the region
• Wizards Play Network Development
  • Develop and carry out Wizards Play Network growth plans, to drive store growth and develop the Southeast Asia region.
  • Identify and prioritize new partner opportunities based on local market potential to help expand play and commercial availability across the region.
  • Support in-store and community play programs to drive product velocity through the retail channel
  • Track and report on regional Wizards Play Network metrics
• Regional & Cross Functional Coordination
  • Coordinate with the wider APAC team to ensure consistent regional strategy and shared findings
  • Liaise with global WPN, marketing, and product teams on regional programs, launches, and promotional calendars
  • Provide market intelligence and on-the-ground insight to inform APAC-wide planning and headcount/coverage decisions
• Travel & Market Presence
  • Travel regularly within the region to visit retail partners, attend/support events, and assess market conditions directly
  • Represent the company behind Magic: The Gathering and Dungeons & Dragons at regional trade shows, conventions, and retailer events as required

What You'll Bring

• Experience in retail development, channel sales, account management, or distributor/partner management, ideally within gaming, hobby, toy, or FMCG retail
• Proven track record to manage a multi-market or multi-country portfolio independently
• Familiarity with the tabletop gaming, trading card game (TCG), or collectible hobby retail landscape
• Existing network of retail contacts in one or more of the covered markets
• Prior experience working within a global brand's regional field team, reporting to an offshore manager
• Strong cross-cultural interpersonal skills; comfortable working across markets with differing languages and business norms
• Willingness and ability to undertake frequent travel across APAC

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbro’s use of AI in the Recruitment Process

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.