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Senior Lifecycle Marketing Manager

🕒 2 days ago
Lifecycle MarketingCustomer MarketingGrowth MarketingProduct Marketing

📜 Description

  • We're looking for a Lifecycle Marketing Sr. Manager to build and scale the customer journeys that power Fireworks' growth engine across both product-led and sales-led motions.
  • This isn't a traditional CRM or email marketing role. It's a strategic growth role focused on delivering the right message, to the right audience, at the right time—whether they're a prospective buyer, self-serve
  • This is a foundational opportunity to build Lifecycle Marketing from the ground up at one of the fastest-growing AI infrastructure companies.
  • Own the Lifecycle Strategy
  • Design and own Fireworks' lifecycle strategy across the entire customer journey—from lead nurture and onboarding through activation, adoption, retention, expansion, and advocacy.

🛠️ Requirements

  • Experience at a developer-focused, infrastructure, cloud, or AI platform company.
  • Experience supporting both PLG and enterprise sales motions.
  • Experience with product analytics platforms such as Amplitude, Mixpanel, Heap, or similar tools.
  • Familiarity with AI-powered personalization, agentic workflows, or LLM-driven customer experiences.
  • Experience supporting usage-based or consumption-based business models.
  • Experience with customer journey orchestration, experimentation, personalization, or CDP platforms.
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