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Business Development Rep

📅 Aug 18
Lead GenerationProspectingSalesforceLinkedin

📜 Description

  • Work closely with AEs and Partners to collaboratively build and execute outreach plans.
  • Research and build contact plans using Salesforce, LinkedIn, ZoomInfo, Outreach.io, and Demandbase.
  • Tailor outreach copy for email and physical mail communications.
  • Collaborate with Sales Manager and AEs to create cold calling talk tracks, dedicating up to 50% of your day to calls.
  • Participate in regular joint outbound calling sessions with AEs to maximize effectiveness.
  • Hand off prospects to AEs or nurture them through marketing campaigns.

🛠️ Requirements

  • Minimum 1 year of experience in the technology industry, preferably in SaaS targeting the office of the CFO.
  • Ability to prospect via cold calling, email, marketing campaigns, and social selling.
  • Strong storytelling and communication skills, both verbal and written.
  • Experience researching target accounts and personas aligned with defined client profiles.
  • Goal-driven self-starter with a team-oriented mindset in a high-energy sales environment.
  • Familiarity with tools such as Salesforce and LinkedIn.

✨ Benefits

  • 401(k) retirement plan with matching
  • Competitive vacation and paid time off
  • Healthcare benefits – medical insurance
  • Dental insurance and vision plans
  • Pre-tax saving accounts
  • Life and Disability Insurance
Full job description

As a Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.

Work closely with AEs and Partners in region collaboratively build and execute on outreach plan

  • Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools

  • Tailor outreach copy to be used in email and physical mail

  • Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day

  • Regular joint outbound calling sessions with AEs maximising effectiveness

  • Hand prospects to AEs or nurture marketing campaigns


We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.

We’ll also offer you a competitive salary and commission, as well as the following benefits:

  • 401(k) retirement plan with matching

  • Competitive vacation and paid time off

  • Healthcare benefits – medical insurance, dental insurance and vision plans

  • Pre-tax saving accounts

  • Life and Disability Insurance

  • ShareSave scheme (ability to purchase company shares on preferential terms)

Whilst this role is based from our Boston office, we support hybrid working.

To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

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