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Sales Development Representative (SDR)

🕒 2 days ago
📍 🇬🇧 London - Hybrid💰 €40k - €45k / year🥁 Junior💡 Sales Development (SDR)📢 🇩🇪 German Required📢 🇬🇧 English Required💼 Full-Time
Outbound ProspectingB2B SalesCold CallingPersonalized Email Drafting
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📜 Description

  • Generate outbound opportunities across EMEA, focusing on the DACH region through email, LinkedIn, and cold calling.
  • Partner with the Senior Account Executive to map target accounts and build regional pipeline.
  • Identify, target, and nurture potential outbound opportunities.
  • Understand prospect needs and communicate them clearly to sales representatives.
  • Explain UpGuard’s products and value proposition in relation to prospects’ needs.
  • Record detailed CRM notes and share prospect insights with sales, marketing, and product teams.

🛠️ Requirements

  • Full professional fluency in written and spoken German and English.
  • Proven outbound prospecting experience in B2B sales/development or full-cycle recruiting/talent acquisition.
  • Comfortable with cold calling, personalized email drafting, and multichannel prospecting.
  • Able to give and receive constructive feedback and iterate on processes.
  • High energy, curiosity, and motivation to learn and grow in cybersecurity sales.
  • 6–12 months or more of B2B SaaS sales or agency tech recruitment experience is an advantage.
  • Cybersecurity, third-party risk management, or supply chain information security knowledge is an advantage.
  • Experience with HubSpot, Salesforce, Outreach.io, LinkedIn Sales Navigator, ZoomInfo, or Lusha is an advantage.

✨ Benefits

  • Flexible hybrid working, starting fully remote with a planned three-day onsite model.
  • Monthly lifestyle subsidy for financial, physical, and mental well-being.
  • Work-from-home setup allowance within the first three months.
  • $1,500 USD annual Learning & Development allowance.
  • Paid time off plus two additional UpGuardian leave days.
  • 18 weeks of paid parental leave.
  • Personal leave allowance, including sick and carer’s leave.
  • Top-spec laptop
  • Comprehensive health insurance
Full job description

Who are we?

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

 

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

 

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

What will you accomplish?

  • Generating new opportunities across EMEA, with a core focus on expanding our footprint in the DACH region using outbound tactics (email sequences, LinkedIn, cold calling, etc.)

  • Partnering closely with our native German Senior Account Executive to strategize, map target accounts, and build out high-value regional pipeline

  • Identifying, targeting, and nurturing potential outbound opportunities

  • Understanding the needs of prospects and communicating them clearly to the sales reps you’re working with

  • Clearly articulating UpGuard’s value proposition and products to prospects and positioning them based on their particular problems and needs

  • Taking accurate and detailed notes in our CRM

  • Working collaboratively with sales, marketing, and product teams to utilize prospect insights to drive process and product improvements

What do we need from you?

  • Full professional fluency in both German and English (written and spoken)

  • Proven outbound prospecting experience - whether in B2B sales/development (SDR/BDR) or full-cycle recruiting/talent acquisition

  • Proven comfort with proactive cold outreach, including cold calling, personalized email drafting, and multi-channel prospecting

  • Ability to give and receive constructive feedback to iterate quickly and drive process improvements

  • High energy, curiosity, and a strong drive to learn and grow within cybersecurity sales

What would give you an edge?

  • 6-12 months + of B2B SaaS sales or agency tech recruitment experience

  • Domain knowledge in cybersecurity, third-party risk management, or supply chain information security

  • Experience with sales engagement and CRM platforms such as HubSpot, Salesforce, or Outreach.io

  • Familiarity with prospecting and intelligence tools such as LinkedIn Sales Navigator, ZoomInfo, or Lusha

What's in it for you?

  • Flexible Hybrid Working: Start fully remote, with an upcoming transition in the new year to a brand-new central London office hub (targeting Soho or Waterloo) on a balanced 3-day onsite hybrid model!

  • Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being

  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard

  • $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance

  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.

  • 18 weeks paid Parental Leave: Irrespective of parenting role

  • Personal Leave Allowance: This includes sick & carer’s leave

  • Top-spec hardware: All team members will be provided with top-spec laptops for their role

  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

  • Health Insurance: Access to comprehensive coverage.

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work! Apply now to find out why!

 

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

 

Please Note: Not all roles can be performed from the United States. Please check your specific job listing to confirm its advertised location. If the role you are applying for is listed as based in the US, we are currently only able to support hiring in the following locations: CA, CO, FL, IL, MA, MD, MO, OR, PA, TX, WA, and DC.

 

Before starting work with us, you will need to undertake a national police history check and reference checks.

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