Leads go-to-market strategy, positioning, and sales enablement for TEGNA’s streaming and advertising products, translating platform capabilities into compelling messaging while developing a product marketing team.
Director of Product Marketing
📜 Description
- Own positioning and messaging across digital credentials, identity verification, eSign/eNotary, and agentic authorization for target segments and buyer personas.
- Lead product and feature launches, go-to-market planning, use-case plays, and post-launch measurement.
- Build sales tools and deliver enablement for Sales, Solutions Engineering, Customer Success, and partners.
- Lead customer research, win/loss analysis, persona research, and competitive intelligence.
- Partner with Product on pricing, packaging, and roadmap priorities; track relevant regulatory developments.
- Manage and develop the Partner & Customer Marketing Manager and grow the product marketing team.
🛠️ Requirements
- 10+ years of B2B product marketing experience at a SaaS, fintech, identity, security, or infrastructure company, including 3+ years leading product marketing teams and launches end to end
- Experience marketing technical or API-driven products to regulated enterprise buyers, ideally financial institutions.
- A record of creating positioning for a new or emerging category, with launches that measurably improved pipeline and win rates.
- Enough technical fluency to understand PKI, cryptographic credentials, identity verification, and fraud concepts, and to explain them simply and accurately.
- Excellent writing, storytelling, and presentation skills, with the credibility to engage executives, customers, and analysts.
- Familiarity with digital identity standards (W3C Verifiable Credentials, ISO mDL, NIST 800-63) or KYC/AML compliance.
- Experience marketing AI or agentic products and the trust and authorization questions they raise.
- Experience with developer- or platform-led motions alongside enterprise sales.
✨ Benefits
- Medical
- Dental
- Vision benefits
- Life insurance, long and short-term disability coverage
- 401k Plan with a 4% match, beginning on your hire date
- Unlimited Sick and Vacation time
- 14 paid company holidays
- 12 weeks of paid parental leave
- 4 week sabbatical after 5 years of continuous full time employment
- Health Reimbursement Arrangements for fertility and gender affirmation
Full job description
Proof operates identity infrastructure for high-consequence transactions. Built on a WebTrust-audited certificate authority and PKI-anchored verifiable credentials, Proof helps more than 8,000 businesses, from financial institutions and mortgage lenders to insurers and wealth managers, verify who is on the other side of a transaction. Having created the online notarization category, we're now extending into portable digital identity with our Verifiable Digital Credential (VDC) for banks, and into authorization for AI agents.
As Director of Product Marketing, you'll turn that technical foundation into positioning that a bank's Chief Risk Officer, head of digital, and compliance team all understand and act on. Day to day, you'll work across Product, Sales, and Marketing to shape messaging, lead launches, equip Sales to win, and make sure the market sees Proof as the trusted identity layer. You'll also lead and develop the product marketing function, starting with the Partner & Customer Marketing Manager.
What you’ll do as the Director of Product Marketing at Proof:
What we're looking for:
You’ll really stand out if you have:
Position logistics:
Our Proof Pillars:
Here are some of our great benefits:
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