Demand Facilitation Manager

What You'll Do:

The Demand Facilitation Manager supports demand facilitation for CTRL, Nexxen’s self-serve PMP platform. This role helps publishers and internal sales teams unlock incremental revenue by connecting high-quality publisher supply with relevant agency and advertiser demand. You will work closely with Strategic Accounts, Publisher Development, Sales, Product, and Marketing to identify opportunities, support PMP activation, and optimize performance for publishers using Nexxen’s technology. This role will be based in the NYC office. Our team follows a hybrid schedule working in-office three days a week and remotely for the rest. This is an exempt position.

Duties/Responsibilities

• Support the identification, development, and activation of demand facilitation opportunities across CTRL publishers.

• Partner with Publisher Development, Strategic Accounts, and Sales to identify publisher inventory that aligns with advertiser and agency demand.

• Support the creation, packaging, and positioning of curated PMPs and publisher-direct opportunities.

• Help facilitate introductions and collaboration between publishers’ direct sales teams, internal sales teams, agencies, and advertisers.

• Analyze performance data, buyer needs, and market insights to identify opportunities to increase PMP spending and publisher revenue.

• Support the launch, optimization, and troubleshooting of publisher PMPs, including reviewing delivery, performance, and buyer feedback.

• Coordinate with internal sales teams to communicate available supply, publisher capabilities, and relevant commercial opportunities.

• Help develop repeatable processes for cross-selling and demand facilitation across self-serve publishers.

• Assist with structuring deals and evaluating commercial terms, escalating complex negotiations and business issues as needed.

• Support contract preparation and negotiations in partnership with Legal and more senior team members.

• Work with Product Marketing and Brand Marketing to develop messaging and materials that effectively communicate publisher supply opportunities.

• Partner with Product to share buyer and publisher feedback and help identify enhancements to CTRL’s demand facilitation tools.

• Maintain an understanding of programmatic, CTV, mobile, PMP, and publisher monetization trends.

• Advise internal and external stakeholders on opportunities to improve demand access, revenue generation, and campaign outcomes.

What You'll Bring:

• Working knowledge of programmatic advertising, digital media, publishers, and ad tech.

• Familiarity with PMP structures, private marketplace transactions, and demand facilitation.

• Understanding of agency, advertiser, and publisher needs within the digital advertising ecosystem.

• Familiarity with CTV and in-mobile applications.

• Strong analytical, organizational, and follow-through skills.

• Adaptability and eagerness to learn new products and technologies.

• Energetic, proactive, and motivated.

• Collaborative and comfortable working across multiple teams.

• 2-3 years of experience in digital media sales, business development, publisher development, programmatic operations, campaign management, agency, or ad tech.

• Exposure to PMP execution, campaign activation, publisher monetization, or buyer-seller coordination.

• Ability to analyze performance data and translate insights into actionable opportunities.

• Experience supporting client or partner relationships with appropriate guidance.

• Strong written and verbal communication skills.

• Ability to coordinate effectively with sales, publisher, product, marketing, and legal stakeholders.

• Ability to identify and escalate business-critical issues.

• Ability to work independently while collaborating effectively in a team environment.

• Proactive, solutions-oriented attitude and enthusiasm for helping publishers unlock new sources of demand and revenue.

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role is $75,000 - $110,000. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits, including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, unlimited vacation, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.

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