Lead field marketing for the Commercial segment by setting strategy and pipeline goals, identifying high-potential audiences, and building measurable campaigns that generate pipeline and accelerate sales opportunities.
Field Marketing Lead – United States
📜 Description
- Develop U.S. field marketing strategy aligned with global priorities and sales objectives.
- Partner with Sales to create pipeline, accelerate deals, and expand priority enterprise accounts.
- Plan and deliver executive events, conferences, ABM programs, and targeted field experiments.
- Create joint field programs with strategic technology partners.
- Own programs from concept and budgeting through execution, follow-up, and measurement.
- Report pipeline and revenue impact, and share U.S. market insights with marketing and leadership teams.
🛠️ Requirements
- 6–10 years of experience in B2B field marketing, revenue marketing, or demand generation in an enterprise or complex sales environment.
- Proven track record of working tightly with Sales teams on pipeline-driven initiatives.
- Hands-on experience designing and executing executive-level events, ABM programs, and field activations.
- Strong understanding of enterprise buying motions and long sales cycles.
- Ability to plan, execute, and measure programs independently, with high ownership.
- Experience in B2B SaaS, AI, engineering software, or deep-tech environments.
- Experience working with global or distributed teams.
- Prior exposure to partner or ecosystem marketing.
- Highly autonomous and structured, with strong execution discipline.
- Comfortable operating with ambiguity and evolving priorities.
✨ Benefits
- Work with a world-class technology team – our engineers are top-notch, and we always aim for excellence.
- Benefit from a competitive salary and rewarding opportunities as we continue to scale.
- Thrive in a collaborative, multicultural environment where your work is visible and recognized.
- Make a global impact by helping customers shift to AI-assisted design, making innovation faster, smarter, and more sustainable.
- Balance life and work with a hybrid model and flexible hours—we care about results, not rigid schedules.
Full job description
About the Role
We are looking for an experienced Field Marketing Lead to own and scale Neural Concept’s U.S. field marketing motion in close partnership with Sales.
Neural Concept is a category-defining Engineering Intelligence company, helping the world’s leading engineering teams design better products faster using AI purpose-built for engineering.
This role sits at a pivotal moment in our U.S. expansion. As the first dedicated field marketing hire in the United States, you will build on an existing foundation of flagship events, strategic partnerships, and account priorities, with a clear mandate to rethink, expand, and evolve them into a more ambitious, scalable, and high-impact field marketing motion.
You will design and execute field programs that accelerate enterprise pipeline, support complex sales cycles, and strengthen Neural Concept’s positioning with engineering leaders, executives, and partners across North America.
Your work will directly shape how U.S. enterprise customers discover, engage with, and adopt Engineering Intelligence—and play a key role in defining how Neural Concept scales in its most strategic market.
What You Will Do
Design and execute the U.S. field marketing strategy aligned with global marketing priorities and U.S. sales objectives.
Partner closely with Sales to drive pipeline creation, deal acceleration, and account expansion for priority enterprise accounts.
Plan and deliver high-impact field programs, including:
Executive dinners and private roundtables
Flagship industry conferences and selective trade events
Account-based marketing (ABM) programs for top-tier accounts
Creative, targeted field experiments designed to reach senior engineering and business leaders
Co-create and execute joint field programs with strategic technology partners (e.g., NVIDIA, Microsoft)
Own programs end-to-end, from concept and budgeting to execution, follow-up, and measurement.
Track and report performance using pipeline sourced, pipeline influenced, and revenue impact.
Act as the voice of the U.S. market, sharing field insights, customer feedback, and competitive signals with the broader marketing and leadership teams.
Who You Are
Experience & Skills
6–10 years of experience in B2B field marketing, revenue marketing, or demand generation in an enterprise or complex sales environment.
Proven track record of working tightly with Sales teams on pipeline-driven initiatives.
Hands-on experience designing and executing executive-level events, ABM programs, and field activations.
Strong understanding of enterprise buying motions and long sales cycles.
Ability to plan, execute, and measure programs independently, with high ownership.
Nice to Have
Experience in B2B SaaS, AI, engineering software, or deep-tech environments.
Experience working with global or distributed teams.
Prior exposure to partner or ecosystem marketing.
Mindset & Soft Skills
Highly autonomous and structured, with strong execution discipline.
Comfortable operating with ambiguity and evolving priorities.
Clear communicator with executive presence, both internally and externally.
Curious, pragmatic, and focused on business impact over vanity metrics.
What You Get
Work with a world-class technology team – our engineers are top-notch, and we always aim for excellence.
Benefit from a competitive salary and rewarding opportunities as we continue to scale.
Thrive in a collaborative, multicultural environment where your work is visible and recognized.
Develop professionally alongside talented colleagues who share knowledge freely and support one another.
Make a global impact by helping customers shift to AI-assisted design, making innovation faster, smarter, and more sustainable.
Balance life and work with a hybrid model and flexible hours—we care about results, not rigid schedules.
We're proud to be an equal opportunity employer, and we're committed to building a diverse and inclusive environment where you can thrive.
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