Field Marketing Manager (Los Angeles, CA)

Run a full annual calendar of 35+ events across the US, EMEA, APAC, Canada, and LATAM, ranging from major flagship conferences and regional shows to community meetups, executive dinners, and partner sessions, while stretching the budget by running events remotely through local partners and vendors.

Own the planning, coordination, and execution of field marketing programs across Spin.AI, Revyz, and DoControl, including conferences, trade shows, industry summits, executive roundtables, regional events, and customer experiences.

Manage end-to-end event logistics, including venues, sponsorships, vendors, contracts, budgets, registration, booth design, collateral, promotional materials, and onsite execution.

Collaborate with Sales teams on target accounts, pre-event outreach, meeting scheduling, attendee engagement, and post-event follow-up.

Work with Marketing to align field marketing initiatives with integrated campaigns, messaging, promotional strategies, and broader GTM priorities.

Coordinate event marketing campaigns across email, social media, paid channels, partner communications, and other relevant platforms.

Build and maintain strong relationships with event organizers, industry partners, vendors, customers, and internal stakeholders.

Track event performance, including attendance, engagement, meetings generated, qualified opportunities, pipeline influence, and return on investment.

Manage event budgets, negotiate contracts, optimize spending, and identify opportunities to improve efficiency and effectiveness.

Identify new and creative opportunities to engage cybersecurity and technology audiences through meaningful, differentiated experiences.

Leverage AI tools and AI-driven workflows to streamline event planning, research, reporting, data analysis, vendor management, and operational processes.

Continuously evaluate event performance, gather feedback, and apply learnings to improve future programs.

10+ years of professional experience, including 3–5+ years owning B2B events end to end, from strategy, budget, and vendor selection through onsite execution and post-event pipeline follow-up, ideally within cybersecurity, SaaS, or enterprise technology.

Hands-on experience setting up international events (EMEA, APAC, LATAM), including successfully running and supporting events remotely when you can’t be there in person, by working through local vendors, partners, and in-region teams across time zones.

Proven success with innovative, out-of-the-box approaches that drive outsized results from modest budgets. You know how to make a scrappy activation, a creative partnership, or a small, well-targeted event punch well above its weight, and you have the numbers to show it.

AI-first in how you work, not just AI-curious. You already use AI as a major multiplier on your own productivity, going well beyond chatting in a browser to building AI projects, custom workflows, and automations (e.g., Claude, Claude Cowork, ChatGPT) that handle research, planning, content, reporting, and follow-up. Be ready to walk us through how you’ve set it up.

Proven experience managing conferences, trade shows, executive events, roundtables, and other B2B field marketing initiatives from concept through execution.

Strong understanding of how field marketing supports brand awareness, customer engagement, sales enablement, demand generation, and pipeline development.

Experience collaborating closely with Sales teams, marketing leadership, executive stakeholders, and external partners.

Excellent organizational, project management, and multitasking skills, with the ability to manage multiple events, deadlines, and priorities simultaneously.

Experience managing event budgets, negotiating vendor contracts, coordinating logistics, and overseeing onsite execution.

Familiarity with CRM, marketing automation, event management, and project management platforms such as Salesforce, HubSpot, or similar tools.

Strong analytical skills and the ability to evaluate event performance, report on results, and make data-informed recommendations.

AI-native proficiency, with demonstrated experience using tools such as ChatGPT, Claude, Claude Cowork, and other AI-enabled platforms to improve productivity, research, analysis, and execution.

Excellent written and verbal communication skills, with strong attention to detail and the ability to build positive working relationships.

Comfortable working independently in a remote, fast-moving, collaborative environment.

Willingness to travel for conferences, events, and onsite execution, including occasional evenings and weekends as needed.

Cybersecurity experience is a plus, but a strong understanding of B2B technology marketing and the ability to learn quickly are equally valuable.