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Account Executive, Agency Partnerships

📅 Sep 29
Agency PartnershipsDigital Media SalesAdtechData Sales
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📜 Description

  • Own and grow agency relationships, especially with major holding companies and healthcare-focused media teams.
  • Drive audience adoption, activation, and revenue across life sciences, payer, provider, and healthcare clients.
  • Educate agency teams on healthcare audience strategies and deliver training and activation playbooks.
  • Identify campaign opportunities, translate client goals into compliant audience strategies, and close agency deals.
  • Partner with internal teams on campaign delivery and use performance insights to encourage repeat usage and expansion.
  • Collaborate with Operations, Product, and Marketing on audience positioning, go-to-market, and demand trends.

🛠️ Requirements

  • 6+ years of experience in digital media, adtech, or data sales
  • Proven experience selling into agencies, ideally supporting healthcare or life sciences clients
  • Strong understanding of programmatic ecosystems (DSPs, onboarding, identity, audience targeting)
  • Familiarity with healthcare marketing use cases (HCP engagement, patient engagement, script lift, brand awareness)
  • Experience working with major agency holding companies preferred

✨ Benefits

  • We’re obsessed with data. Great companies are built on data customers can rely on.
  • We’re accountable. We take ownership of results, not just tasks. When something needs doing, we step up. When things break, we fix them.
  • We care deeply. About our teammates, our customers, and the impact of what we build.
  • We invest in our people. We offer a competitive benefits package, including comprehensive healthcare benefits and a 401(k) match.
  • We make room for connection and impact. Definitive Cares is our 100% employee-driven program that creates opportunities to connect with colleagues through affinity groups and make a positive impact on our communities.
  • We’re a great place to work. In 2024 and 2025, we earned multiple workplace honors
Full job description

About Definitive Healthcare:

At Definitive Healthcare, our mission is simple: to connect with the real people who make healthcare happen. With real data on real people, our customers get the Definitive picture of the Healthcare market to move their businesses and organizations forward.

We’re committed to delivering the industry’s most reliable, actionable, and differentiated insights and empowering the innovators and organizations transforming healthcare. Because when our customers succeed, healthcare improves—for everyone.

Since our founding in 2011, we’ve grown into a global company headquartered just outside Boston, Massachusetts, supporting more than 2,100 customers around the world. Along the way, we’ve built a culture centered on purposeful work, collaboration, curiosity, and meaningful impact.

We’re passionate about the work we do and the people we do it with. Through programs like Definitive Cares and our employee-led affinity groups, we create opportunities for our teams to connect and give back to the communities where we live and work.

About the position:

We are seeking a high-impact seller to drive revenue growth through agency partnerships, with a focus on large holding companies and their healthcare media teams.
This role is responsible for introducing, educating, and scaling adoption of our healthcare digital audiences across agency planners, buyers, and activation teams, enabling agencies to activate and resell our data across their life sciences, payer, and provider clients.

Healthcare marketers are increasingly shifting toward data-driven targeting to improve engagement with both healthcare professionals and consumers.

This role is critical to establishing our audiences as a trusted, compliant, and high-performing solution within agency planning and activation workflows, unlocking scaled, repeatable growth through agency channels.

What you’ll do:

Agency Revenue Growth

  • Own and grow a portfolio of agency relationships, with emphasis on major Holdco’s and their healthcare-focused media teams
  • Drive new revenue through adoption and activation of healthcare audiences across multiple client accounts
  • Generate pipeline across Life Sciences, Provider, and healthcare brands by activating patient, provider, care team, and executive audiences through agency partners

Education & Enablement

  • Educate agency teams on healthcare audience strategies, including clinical and therapeutic interest-based targeting, HCP audiences, and patient journey insights
  • Position audiences within programmatic workflows (DSPs, data marketplaces, onboarding platforms such as LiveRamp)
  • Deliver training and playbooks that enable agencies to confidently activate healthcare audiences at scale

Sales Execution

  • Identify opportunities tied to healthcare campaign briefs, brand launches, and therapeutic area focus
  • Translate client objectives into compliant audience strategies (e.g., awareness, patient engagement, HCP targeting)
  • Close deals with agencies and support downstream activation into end advertiser platforms

Activation & Expansion

  • Partner with internal teams to ensure successful campaign execution and delivery
  • Use performance insights (CTR, engagement, conversion signals) to drive repeat usage
  • Expand adoption across additional brands, therapeutic areas, and agency divisions

Cross-Functional Collaboration

  • Work with Operations, Product and Marketing to refine healthcare audience positioning and GTM
  • Provide feedback on demand trends (e.g., HCP targeting, DTC engagement, therapeutic categories)

What Success Looks Like

  • Agencies consistently activating and reselling healthcare audiences across multiple clients
  • Growth in repeatable, scalable activation revenue across therapeutic areas
  • Strong relationships with healthcare media planners, buyers, and programmatic teams
  • Expansion across Holdco networks and increased share of healthcare media spend

What you'll need:

  • 6+ years of experience in digital media, adtech, or data sales
  • Proven experience selling into agencies, ideally supporting healthcare or life sciences clients
  • Strong understanding of programmatic ecosystems (DSPs, onboarding, identity, audience targeting)
  • Familiarity with healthcare marketing use cases (HCP engagement, patient engagement, script lift, brand awareness)
  • Experience working with major agency holding companies preferred

Compensation and Benefits

The salary range for this position is $87,000 - $150,000 per year, which represents the base pay the company reasonably and in good faith expects to pay for this role. Actual pay within this range will be determined based on factors such as relevant experience, skills, and qualifications.

Depending on the position, employees may also be eligible to participate in a company bonus or commission plan. All employees are eligible for a comprehensive benefits package, including medical, dental, and vision coverage, flexible paid time off, and participation in the company’s 401(k) plan with employer contribution.

Why we love Definitive Healthcare, and why you will too!

At Definitive Healthcare, our values shape how we work, how we treat one another, and how we deliver for our customers.

  • We’re obsessed with data. Great companies are built on data customers can rely on. As responsible stewards, we validate rigorously, question assumptions, and use data to make better decisions.
  • We’re accountable. We take ownership of results, not just tasks. When something needs doing, we step up. When things break, we fix them. We follow things through until the job is done.
  • We care deeply. About our teammates, our customers, and the impact of what we build. We assume good intent, communicate openly, and support each other through challenges. We always bring maximum energy to everything we do.

We're also committed to creating an environment where our people feel supported in their work, their wellbeing, and their financial future.

  • We invest in our people. We offer a competitive benefits package, including comprehensive healthcare benefits and a 401(k) match.
  • We make room for connection and impact. Definitive Cares is our 100% employee-driven program that creates opportunities to connect with colleagues through affinity groups and make a positive impact on our communities.
  • We’re a great place to work. In 2024 and 2025, we earned multiple workplace honors, including Built In’s 100 Best Places to Work in Boston (both years), a Stevie Bronze Award for Great Employers, and recognition as a Great Place to Work in India.

 What our Employees are saying about us on Glassdoor: 

 “Great Work atmosphere, great work life balance, excellent company to work for, amazing top notch product, incredible customer service, lots of tools to help you succeed.”

-Business Development Manager

“Great team. Amazing growth. Employees are treated very well.”

-Research Analyst

“I have waited 36 years to work at a dream job for a dream company, and I am so happy to have finally got there.”

-Profile Analyst

If you don’t fit all of these qualifications, but believe you’re still a great fit, feel free to apply and tell us why in your cover letter.

If you are a California, Colorado, New York City or Washington resident and this role is a remote role, you can receive additional information about the compensation and benefits for this role, which we will provide upon request.

Definitive Hiring Philosophy

Definitive Healthcare is an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants and teammates. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, religion, age, gender, gender identity, sexual orientation or any other status. If you’re interested in working in a fast growing, exciting working environment – we encourage you to apply!

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