Own product marketing for GelatoConnect, shaping positioning, launches, pricing, sales enablement and customer advocacy to increase adoption, strengthen competitive positioning and drive recurring revenue growth.
Product Marketing, GTM
📜 Description
- Develop core product narratives, messaging frameworks, and competitive battlecards for revenue teams.
- Create and maintain sales assets, including pitch decks, talk tracks, one-pagers, and QBR templates.
- Build buyer personas and competitive insights to improve messaging and sales conversations.
- Develop training and enablement materials for go-to-market and customer experience teams.
- Identify funnel friction and improve conversion through targeted messaging, collateral, and campaigns.
- Create customer expansion and advocacy programs, including case studies and reference materials.
🛠️ Requirements
- 5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
- Nice to have: previous experience in sales and/or revenue-facing roles
- Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
- Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
- Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
- Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
- Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
- Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
Full job description
About Clay
AI is unleashing the biggest wave of company creation in history. Clay's mission is to be the engine those companies use to grow to their full potential.
Clay predicts the next best action for your business and then helps you take it. We started by aggregating the best data for B2B companies. Then, we built the infrastructure to run any personalized campaign on top of it, including emails, ads, landing pages, and workflows that make reps more productive. Now, we're building agents that can help grow your company for you. We're already helping thousands of customers — including Anthropic, OpenAI, Google, and Visa — go to market with unique data, signals, and AI research.
In 2026, we raised a $115M Series D at $7.1B Valuation led by Wellington — and are on track to cross $200M in revenue this quarter. We also launched a $1M Scholarship fund for GTME Education.
Some things to know about us:
Our community includes 17,000+ customers, 200+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.
Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
All employees can work with world-class coaches who specialize in creativity, management, and more.
Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here.
Read about us in the NYT, Forbes, First Round Review, and more.
Hear from our employees directly on our Glassdoor page!
Product Marketing, GTM
We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function.
You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.
What You’ll Do
Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
What You'll Bring
5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
Nice to have: previous experience in sales and/or revenue-facing roles
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer
Similar jobs
Search more Product Marketing Manager jobsSenior Technical Product Marketing Manager, Performance
Own go-to-market strategy and positioning for application and API performance solutions, translating evolving human and automated traffic patterns into launches, customer narratives, sales enablement, and market differentiation.
Own go-to-market strategy for WRITER’s core products and features, translating complex AI capabilities into enterprise messaging, launch plans, sales enablement, and programs that drive customer adoption.
Senior Product Marketing Manager, Inbound Agents
Lead go-to-market for Nooks’ inbound AI agents by shaping product direction, positioning, launches, and sales enablement for marketing and demand generation buyers.
Senior Product Marketing Manager, Agents & Dialer
Own go-to-market for outbound AI agents and dialer products, shaping product direction, positioning, launches, demos, and sales enablement to help Nooks win in a competitive market.
