🚀 About WRITER
WRITER is the AI platform built for the world’s most ambitious marketing and revenue teams, bringing the frontier of AI to the people who drive enterprise growth. With WRITER, autonomous agents work across the buyer journey, continuously executing on market signals and enterprise intelligence to grow revenue faster. Every agent action and asset is grounded in trust, built on an Enterprise Brain that unites brand, product, and company knowledge with fiduciary-grade governance and compliance.
Fortune 500 companies are transforming how they go to market with WRITER, including 3 of the top 5 US banks, 2 of the 5 largest global CPG conglomerates, and 4 of the top 5 US healthcare insurers. Founded in 2020, WRITER is backed by investors including Insight Partners, ICONIQ, Radical Ventures, Premji Invest, Balderton, B Capital, Salesforce Ventures, Adobe Ventures, Accenture, Citi Ventures, IBM Ventures, WndrCo, and others. Learn more at WRITER.com.
📐 About the role
Writer is the enterprise AI platform for agentic work, purpose-built for the Fortune 500 — and our platform is expanding fast. As a product marketing lead, you'll own the go-to-market strategy for new products and features, helping prospects understand how WRITER empowers marketing and sales teams to transform their work, and driving new feature adoption among current customers. You'll sit at the intersection of product, sales, and marketing — translating complex platform capabilities into crisp messaging that resonates with enterprise buyers.
🦸🏻♀️ What you’ll do
Own end-to-end product marketing for a suite of our core products, including positioning, messaging, launch strategy, and competitive differentiation – translating new agentic capabilities into clear enterprise value
Partner with product, demand generation, content, comms, and customer marketing teams to drive go-to-market for product and feature launches
Translate product investments into sales-ready narratives, partner with sales enablement to educate the field, and develop assets — pitch materials, one-pagers, objection-handling guides — that equip the field to sell our latest innovations
Drive product and feature adoption through regular user communications and programs
Conduct ongoing competitive intelligence and market research to sharpen differentiation against both point solutions and broader AI platforms
Collaborate with cross-functional marketing partners to ensure consistent product messaging across the buyer journey
⭐️ What you need
8+ years of product marketing experience in a B2B SaaS environment
AI native mindset with proven experience using agentic AI to automate GTM workflows
Proven track record of bringing complex products to market with clear, compelling positioning for both technical and business audiences
Strong sales enablement instincts — you know how to build narratives and assets that actually get used in the field
Experience working cross-functionally with Product, Sales, and Customer Success in a fast-moving environment
Excellent written communication
Experience with the enterprise AI or agentic AI landscape is a strong plus
🍩 Benefits & perks (US Full-time employees)
Generous PTO, plus company holidays
Medical, dental, and vision coverage for you and your family
Paid parental leave for all parents (16 weeks)
Fertility and family planning support
Early-detection cancer testing through Galleri
Flexible spending account and dependent FSA options
Health savings account for eligible plans with company contribution
Annual work-life stipends for:
Wellness stipend for gym, massage/chiropractor, personal training, etc.
Learning and development stipend
Company-wide off-sites and team off-sites
Competitive compensation, company stock options and 401k
WRITER is an equal-opportunity employer and is committed to diversity. We don't make hiring or employment decisions based on race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other basis protected by applicable local, state or federal law. Under the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
By submitting your application on the application page, you acknowledge and agree to WRITER's Global Candidate Privacy Notice.
Lead positioning, go-to-market strategy, and adoption for workforce management products, translating customer and market insights into product decisions and measurable growth through cross-functional leadership.
Shapes product positioning and customer stories for a complex B2B platform, builds voice-of-customer insights, leads launches, and equips sales teams to connect product capabilities with operational buyer outcomes.
Leads APAC product positioning, go-to-market launches, regional campaigns, and sales enablement, translating global messaging into locally relevant programs that support revenue growth and product adoption.
Shape positioning and go-to-market strategy for Airwallex’s Payments suite, translating customer and product insights into launches, sales enablement, and experiences that drive adoption across global markets.
Shape product positioning and go-to-market strategy across the AMER region, using customer and product insights to drive launches, strengthen cross-functional enablement, and grow product adoption and usage.
