Director, Strategic Planning, GOC

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will lead the Strategy and Media Planning discipline across teams in Colombia and Mexico, supporting onshore client and agency teams primarily in North America and Europe. The role builds the people, standards and operating model required to connect client briefs, integrated planning, activation, measurement and continuous improvement. This is a dedicated discipline and capability leadership role, distinct from broader Client Lead ownership. We are looking for a Director, Strategy & Media Planning, GOC who will:

• Define and scale the GOC Strategy and Media Planning operating model across Colombia and Mexico, establishing clear services, roles, workflows, tools and quality standards that improve consistency and readiness for onshore client delivery.
• Set the strategic and technical standard for integrated media planning, translating business and marketing objectives into audience strategies, channel roles, investment principles and measurable plans that can be activated effectively.
• Connect Planning with Programmatic, Paid Social, Search, Commerce, Data, Analytics and Measurement so that strategic intent is maintained through activation, optimization and learning.
• Lead, manage and develop the Strategy and Media Planning team across Colombia and Mexico, setting accountability, workload, capability, coaching and career expectations that build a strong and scalable discipline.
• Partner with Client Leads and Planning leaders in supported markets to scope opportunities, define decision rights and represent the GOC capability in proposals, strategic discussions and pitches for onshore clients, primarily in North America and Europe.

Skills and Experience

If this opportunity looks right for you, we are looking for candidates who have:

• Significant leadership experience in strategy, communications planning or media planning within an agency, consultancy or client-focused marketing environment.
• Demonstrated experience translating business and marketing objectives into integrated media strategies, audience frameworks, channel roles and measurable plans.
• Strong knowledge of the complete media planning lifecycle, from insight and briefing through activation, measurement, learning and optimization.
• Proven experience managing direct reports, setting technical standards and developing geographically distributed teams.
• Advanced English communication skills, with the ability to simplify complex information and influence senior agency, market and cross-functional stakeholders.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through employee resource groups, collaboration and opportunities to celebrate team and individual achievements.

Our benefits package may include additional wellbeing and personal days, access to WPP Media University, professional learning and certifications, health and emotional wellbeing support, and country-specific insurance, savings and wellness programs. Benefits vary by country, local policy and eligibility.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we are together, fostering creativity, collaboration and connection. Work-mode expectations for this role will follow the approved country arrangement and local employment terms. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Mexico: This position may be offered in a Remote or Hybrid Work Modality and must be performed from within Mexico by a person with valid authorization to work in the country. Remote work from abroad is not permitted.

Colombia: This position may be offered in a Remote or Hybrid Work Modality and must be performed within Colombian territory by a resident with valid authorization to work in the country. Remote work contracts do not allow employment or relocation abroad.
Country-specific wording, employing entity, work mode and employment conditions remain subject to local HR and legal review.

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