🕒 3 days ago
Own and grow B2B pipeline end-to-end, shaping strategy, managing budget and executing demand generation across campaigns, events, paid media, ABM, partnerships, outbound and the website.
Integrated Campaigns Manager
📅 Jul 31
B2B MarketingIntegrated CampaignsDemand GenerationFull-funnel Campaign Management
📜 Description
- Own integrated campaign strategy, planning, execution, measurement, and iteration from concept through channel activation.
- Turn product and business priorities into campaign narratives for developers, full-stack teams, product leaders, and enterprise buyers.
- Coordinate paid, owned, and earned programs with Growth, Digital, and Performance Marketing to deliver a consistent story.
- Measure campaign performance across awareness, adoption, and pipeline.
- Partner with Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales to align channel efforts.
🛠️ Requirements
- 4+ years of B2B marketing experience, including 2+ years leading integrated or demand generation campaigns.
- Experience at a developer tools, cloud infrastructure, or technical SaaS company.
- Have owned full-funnel campaigns with citable pipeline and revenue results.
- Have reported campaign ROI to marketing leadership.
- Bonus: experience with briefing management platforms and Salesforce CRM reporting.
- Bonus: experience working with developer or infrastructure products, or building executive marketing programs.
✨ Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Full job description
About Vercel:
Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.
Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.
About the role
As our Integrated Campaign Manager you will execute global, multi-channel campaigns that drive awareness, adoption, and pipeline for Vercel's platform and developer tools. You'll report to the Head of Integrated Marketing and run campaigns that will blend developer-first storytelling with enterprise-grade messaging and span the full funnel from first touch to closed revenue.
Working alongside Product Marketing, Growth, Digital, Field Marketing, Strategic Events, and Sales, you'll unify individual channel efforts into a single integrated motion.
This role includes in-office anchor days on Monday, Tuesday, and Friday out of our SF, NYC or Austin offices.
What you'll do
- Own the strategy, planning, and execution of global integrated campaigns, from big idea through channel activation, measurement, and iteration
- Translate product and business priorities into campaign narratives and messaging for developers, full-stack teams, product leaders, and enterprise buyers
- Orchestrate paid, owned, and earned programs with Growth, Digital, and Performance Marketing so every touchpoint tells one story
- Report on campaign performance across awareness, adoption, and pipeline
What you need
- 4+ years of business-to-business (B2B) marketing experience, including 2+ years leading integrated or demand generation campaigns at a developer tools, cloud infrastructure, or technical software as a service (SaaS) company
- Owned full-funnel campaigns with pipeline and revenue results you can cite
- Reported campaign return on investment (ROI) to marketing leadership
Bonus if you
- Have experience with briefing management platforms and CRM reporting (Salesforce)
- Have worked closely with developer or infrastructure products
- Have previously built an executive marketing programs
Benefits & Compensation:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- Flexible Time Off.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $133,000 - $163,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
#LI-KS1
Disclosures:
- Privacy: Please review our Job Applicant Privacy Policy for more information on how we handle your data.
- Equal Opportunity: Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.
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