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Digital Strategist, Performance Marketing

πŸ“… Jun 10
Performance MarketingFull-funnel MarketingPaid Media StrategyMeta Ads
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πŸ“œ Description

  • Translate client objectives, budgets, and KPIs into account strategies.
  • Analyze campaign results and market trends to recommend next steps.
  • Manage marketers delivering paid advertising campaigns.
  • Meet with clients weekly, present reports, and advise on campaigns and tools.
  • Serve as clients’ primary point of contact.
  • Partner with product and engineering teams to turn marketing processes into product features.

πŸ› οΈ Requirements

  • Strong english and client-facing communication skills
  • 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
  • Other advertising channels
  • Comfortable analyzing data and deploying statistical methods to β€œread the tea leaves” of an ad account.
  • Served in client facing roles as senior POC
  • Managed and hired a team of marketers
  • Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)
  • AppleSearchAds

✨ Benefits

  • Competitive salary based on experience and location
  • Benefits: 401k
  • Healthcare
  • Lunch (for in-person days)
Full job description

Digital Strategist Account Manager

πŸ“ USA & Canada. Remote or in-person SF.

⏰ Working hours are PST

About Valid

Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco.

In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others.

This Role is for you if you are:

  • A consumer obsessed full-funnel marketing strategist

  • First in line to try the newest AI marketing tools

  • Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features

  • Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.

  • Passionate about ad networks and performance marketing strategy for consumer digital products

  • Obsessed with discovering and tracking social media trends

  • Customer obsessed (we put it in their twice on purpose!)

  • Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.

  • Preferred: savvy on app growth marketing for iOS and app user acquisition.

We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives.

Role & Responsibilities

Digital Strategy (30% of your time)

  • Understand a client’s business objectives and KPIs

  • Define strategy for the account based on budget and objectives

  • Analyze results and in market trends to devise the best path forward

  • Manage a team of marketers to use tooling you to deliver a best-in-class ads experience

Account Management (60% of your time)

  • Interface directly with clients on a weekly basis

  • Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries

  • Be the clients first and primary point of contact at Valid

Product (10% of your time)

  • Interface directly with engineering & PMs to translate marketing processes into real products

Required Qualifications

  • Strong english and client-facing communication skills

  • 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency

  • Manage +$150,000/month of ad spend across the following platforms:

  • Meta

  • TikTok

  • Google

  • Other advertising channels

  • Comfortable analyzing data and deploying statistical methods to β€œread the tea leaves” of an ad account.

  • Served in client facing roles as senior POC

Nice to Have

  • Managed and hired a team of marketers

  • Advertising for mobile apps:

  • Experience with MMPs (Adjust, Appsflyer, AirBridge, Singular, etc.)

  • AppleSearchAds

  • Understand SKAN and iOS attribution

  • Experience with in-app growth analytics (tools like RevenueCat, Adapty, Mixpanel/Amplitude)

You’re Probably a Good Fit If:

  • Applying the latest tech in novel ways to delight customers excites you

  • Your goal is to maximize ownership

  • You want to join something early stage

  • The idea of organized chaos is what you want

  • Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.

  • Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible.

What You’ll Be Getting

  • Work on a global team with flexibility and a collaborative startup culture

  • Annual company offsite - we gather in a new location each year to connect and celebrate

Compensation Range

  • Competitive salary based on experience and location

  • Benefits: 401k, healthcare, FSA, lunch (for in-person days)

  • Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.

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