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Senior Account Executive, Music, Culture & Entertainment

📅 Jul 27, 2021
Music Public RelationsArtist RepresentationMedia RelationsArtist Narrative Development
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📜 Description

  • Develop artist communications strategies and narratives across the full lifecycle of a project.
  • Integrate traditional media, creators, social trends, and digital partnerships into music campaigns.
  • Support album launches, tour announcements, awards campaigns, and on-site talent management.
  • Plan media events such as listening parties, press junkets, and red carpets, including logistics and follow-up.
  • Write artist bios, press releases, pitches, and briefing notes; manage deliverables for a roster of 4–6 clients.
  • Mentor junior colleagues and build trusted relationships with clients, partners, and media.

🛠️ Requirements

  • 4+ years of PR experience focused on music and artist representation.
  • Established relationships across music, media, labels, management, tastemakers, and press.
  • Track record supporting successful campaigns for major-label and independent artists.
  • Understanding of traditional media, TikTok and creator ecosystems, and brand partnerships.
  • Strong pitching, writing, strategic judgment, and situational awareness, including in high-pressure environments.
  • Genuine interest in music and pop culture, with a proactive and curious approach.

✨ Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) with matching
  • Annual merit-based bonuses
  • Paid time off
  • Fertility benefits
  • Flexible work schedule
  • Wellness Days
  • 4-week sabbatical or trip for select anniversaries
Full job description
Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.
Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.
You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.
If you're driven, intentional, and ready to do good, we're ready for you!

Sunshine Sachs Morgan & Lylis has an immediate opening for a strategic, high-energy Senior Account Executive to join our Entertainment team with a specific focus on Music. You’ve been in the trenches for about 4–5 years and are looking for your next challenge. You live and breathe music, stay deeply plugged into current culture, and bring a solid bench of relationships across the music, media, and cultural landscape. With a deep background in media relations, you have a clear understanding of how to maneuver a modern artist’s narrative.

We are looking for someone who understands the music ecosystem as a whole—from the mechanics of an album rollout and a global tour to the nuances of awards season and the shifting streaming landscape. You are an expert at building buzz, managing talent on the ground, and ensuring an artist breaks through the noise without losing their edge.

Sunshine Sachs Morgan & Lylis is a leading global communications agency built to navigate the complexities of a hyper-connected world. We represent the icons and innovators shaping culture—from global heritage corporations and high-growth tech startups to the non-profits, creative legends, and visionary founders who define the global discourse.   Our expertise spans the full cultural spectrum. We operate at the intersection of entertainment, social impact, corporate reputation, and consumer lifestyle, executing seamlessly across traditional media, social-first outlets, brand partnerships, and influencer ecosystems. Whether we are navigating complex crisis management, elevating advocacy campaigns, or launching global consumer brands, we are storytellers at our core.   You may notice our digital presence is purposefully understated. While our clients are global household names, we believe the best work happens when the spotlight stays firmly on those we represent. We fly under the radar by design - preferring to let our campaigns, and our results, speak for themselves.   If you're driven, intentional, and ready to do good, we're ready for you! Benefits x Perks We go well beyond the benefits that you’re looking for like medical, dental, and vision plans, 401(k) with matching, annual merit-based bonuses, PTO, fertility, FSA for medical, childcare, and commuter expenses. Eligible employees at Sunshine Sachs Morgan & Lylis may access these benefits, along with many additional perks including, a flexible work schedule, Work from Anywhere program, Summer Fridays, Wellness Days, and a 4-week sabbatical or trip to celebrate select anniversaries. We love to socialize so, we have collaborative workspaces, some offices even have rooftops, celebrations, networking opportunities, and community volunteering. We frequently mark opportunities to listen, learn and act throughout the year (Juneteenth, Election Day, International Women’s Day, etc.).   SSM&L is committed to diversity, equity, inclusion, and ability. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, identity and expression, national origin, disability status, protected veteran status, or any other characteristic protected by law.   There’s more! From day one, employees are carefully matched with a mentor to guide them on their path to success. Training and mentoring are a big deal here and since we are into promoting from within, we make sure to provide more than enough tools for you to learn and grow. We are proud to offer training throughout the year on topics for professional growth as well as personal growth. We have also developed a series of teaching workshops that are structured for each level of the company. Sunshiners also take love to take advantage of the monthly Meet the Industry series where industry thought leaders provide valuable insider info on how to work with them and their colleagues.

The Role

  • Artist Narrative Lead: Supporting the development of 360-degree communications strategies. You know how to architect a story that begins with a single drop and sustains through a project’s lifecycle, from late-night debuts to festival stages.
  • Modern Music Strategy: You understand the evolving communications landscape and keep a constant pulse on cultural shifts. You know how to integrate creators, social media trends, and digital partnerships into a traditional PR plan to ensure our artists remain culturally relevant in today's media landscape.
  • Release & Tour Stewardship: Navigate the high-pressure cycles of album launches, tour announcements, and awards season (GRAMMYs, VMAs, etc.). You possess the professional poise to manage talent on-site at festivals and the strategy to secure coverage that moves the needle on streaming numbers.
  • Media & Event Excellence: Plan and lead media-specific moments, including listening parties, press junkets, and red carpets. You own the ground game: developing invite lists, managing RSVPs, wrangling media on-site, and distributing post-event results.
  • Content Command: Produce sophisticated, client-ready materials including artist bios, press releases, creative pitches, and briefing notes. You are a fast, persuasive writer.
  • Account Stewardship: Partner with Senior Managers to achieve deliverables for a roster of 4–6 clients. You are the glue of the account, ensuring that label, management, and talent requests are handled with efficiency and professional poise.
  • Mentorship in Action: Proactively mentor and teach junior team members. This is incredibly important to us—you are a primary driver of our team’s growth and a steward of our high-stakes work approach.
  • Relationship Driven: You recognize that we are a people business. You lead by example in how you treat your co-workers, partners, and the media—prioritizing trust, discretion, and integrity in every interaction.
  • Who You Are:

  • The Music & Culture Insider: 4+ years of PR experience with a specific focus on music and artist representation. You have a genuine passion for music, stay tightly in tune with pop culture, and bring established relationships across the industry—from labels and managers to tastemakers and press. You have a documented track record of supporting successful campaigns across major labels and independent artists.
  • Fluency in the New Landscape: You have a well-rounded understanding of how traditional media, TikTok/creator ecosystems, and brand partnerships work together to create a complete strategy for today's audience.
  • The Tenacious Pitcher: You have a growing list of relationships with music trades, lifestyle editors, and culture critics. You know how to leverage those connections to secure impactful, career-moving opportunities for your clients.
  • The Situational Strategist: You possess high EQ and situational awareness. You have the confidence to hustle for an artist and the judgment to make the call in high-pressure greenroom or festival environments.
  • Entrepreneurial & Curious: You have an innate curiosity and a proactive attitude. You love a good brainstorm and aren't afraid to bring a bold, new idea to the table.
  • Driven to Over-Deliver: You take genuine pride in exceeding expectations and are energized by work that allows you to be a part of something good.
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