🕒 11 days ago
Strengthen marketing measurement by building attribution and marketing mix models, analyzing experiments and performance, and turning data into recommendations that improve budget allocation and AI-driven decisions.
Data Journalist
📅 Oct 1
Marketing AnalyticsData StorytellingSQLBusiness Intelligence
📜 Description
- Pull, clean, and analyze data from multiple internal and external sources to surface insights that shape marketing content.
- Translate complex data findings into clear, compelling narratives, charts, and talking points for various marketing materials.
- Identify trends, benchmarks, and proprietary data stories that position the company as a category authority.
- Serve as the dedicated data partner to content marketing, providing insight-driven topic ideas and supporting statistics.
- Manage a content insights backlog and editorial calendar input, ensuring every major content asset has a credible, data-backed point of view.
- Collaborate with cross-functional teams to access the right data and tell stories that resonate across the funnel.
🛠️ Requirements
- 5+ years of experience in marketing analytics, marketing science, insights, business intelligence, or a closely related discipline, ideally with at least some of that time spent supporting a content, brand, or demand gen team.
- Strong SQL skills and fluency with at least one analytics or BI tool (e.g., Looker, Tableau, Power BI, Mode, Hex).
- Comfort working in spreadsheets at a power-user level, plus exposure to Python or R for deeper analysis is a plus.
- Hands-on experience with the modern marketing data stack: CRM (Salesforce, HubSpot), marketing automation (Marketo, Pardot, HubSpot), web analytics (GA4, Adobe Analytics), and customer data platforms.
- A track record of turning data into narratives, you can point to reports, decks, or campaigns where your insights drove the story.
- Strong written and visual communication skills; you know the difference between a chart that informs and a chart that lands.
- Project management instincts: you can juggle multiple stakeholders, prioritize ruthlessly, and ship work on deadline.
- Intellectual curiosity, healthy skepticism of your own numbers, and a bias toward action.
- Nice to Have
- Experience designing and fielding original research studies or industry surveys.
Full job description
Samba is a media intelligence company. We know what the world is watching, reading, and thinking about — in real time, at scale, across every screen. Our data exists with the consent of over a billion people, organized into the most complete picture of consumer attention ever built. The biggest brands in the world use that picture to make smarter decisions. We think it’s the most interesting data asset on the planet, because it’s the most culturally relevant.
We are looking for a Data Journalist to dig into Samba’s data, find the stories in it, and put them to work for the marketing team. You will write SQL and Python to query our viewership and web data directly, join it with public datasets, and build the analyses that show what audiences are watching, how attention is shifting, and why it matters to brands and advertisers. You will treat that data the way a newsroom data desk treats public records: interrogate it, verify it, and report what is new and surprising with the rigor that earns coverage from top-tier media and trust from our customers. The insights you uncover will shape our campaigns, messaging, thought leadership, and sales stories, and will drive original research reports, news-pegged analysis, and press pitches.
If you have a reporter’s instinct for a story, the coding skills to find it in raw data, and you like seeing your chart in a headline, this role is for you.
WHAT YOU"LL DO
Finding & Reporting Data Stories
Mine Samba TV viewership data, Samba web data, and public datasets to find timely, newsworthy stories about what people are watching, reading, and paying attention to.
Report data stories end to end: form a hypothesis, query and clean the data, analyze it, interview internal experts, and write clear, accurate copy that a reporter or executive can understand in one read.
Build charts, maps, and interactive graphics that make a finding obvious at a glance and are ready for press, social, and the web.
Turn around fast, news-pegged analysis on cultural and media moments (premieres, live sports, elections, award shows, streaming launches) so Samba’s data becomes part of the news cycle.
Original Research & Media Relations
Lead Samba’s flagship original research, such as recurring reports on viewing and attention trends, from study design and data sourcing through analysis, writing, and publication.
Partner with PR firm to package data exclusives for reporters, write methodology notes and fact sheets, and serve as a credible spokesperson when journalists have questions about the numbers.
Maintain a story pipeline and data calendar tied to tentpole cultural and media moments, giving content, social, and PR a steady flow of story ideas, stats, and angles.
Hold every published number to a newsroom standard: document sources and methods, account for sample limits and bias, and fact-check data used across marketing to protect Samba’s credibility.
Cross-Functional Partnership
Collaborate with measurement science, product, sales, customer success, and data engineering teams to access the right data, understand its limits, and find stories that resonate with press, customers, and prospects.
Help marketing and sales teams understand what the data shows and how to talk about it accurately, building a culture of evidence-based storytelling within the marketing org.
Manage relationships with external research partners, survey vendors, and data visualization tools.
WHO YOU ARE
5+ years of experience in data journalism, data reporting, or on a data desk at a news, media, or research organization. Experience in research or communications at a data company is also a strong fit.
Strong SQL skills, Python or R for cleaning and analysis, and fluency with data visualization tools (e.g., Datawrapper, Flourish, Tableau).
A portfolio of published data stories, with clips that show you found the story, ran the analysis, and wrote it.
Strong news judgment: you know what makes a finding new, surprising, or relevant to a reporter on deadline, and how to write a headline that earns attention without overstating the data.
Clear, concise writing and visual communication skills; you know the difference between a chart that informs and a chart that lands.
Comfort working at news speed: you can turn around a timely analysis in hours, juggle multiple stakeholders, and ship on deadline.
Rigor and integrity with data: healthy skepticism of your own numbers, transparency about methodology, and the confidence to say when the data doesn’t support the story.
Nice to Have
Experience designing and fielding original surveys or research studies.
Familiarity with TV and streaming measurement, audience data, or advertising
Existing relationships with media, entertainment, tech, or advertising trade reporters.
Experience building interactive graphics or data-driven web features (e.g., D3, Observable, JavaScript).
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