At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We’re seeking a Senior Strategic Finance Manager to guide how Rula grows. In this role, you'll partner closely with our Product and Clinical Operations teams to shape patient retention strategy, evaluate trade-offs, and drive strategic trade-offs using unit economics, financial modeling, and data analysis, within a complex healthcare services marketplace. You'll be responsible for turning complex financial data into clear, actionable insights, while balancing short-term efficiency with long-term impact. This role is ideal for someone who enjoys working in a fast-paced collaborative environment, navigating ambiguity, and shaping strategic decisions.
Required Qualifications
7+ years of experience in strategic finance, business operations, FP&A, or related roles
Demonstrated track record of informing growth or go-to-market strategies through quantitative financial analysis.
Deep understanding of key unit economics metrics, including LTV, CAC, payback periods, and cohort analyses.
Experience building, owning, and maintaining scenario-based top-line forecasts.
Advanced proficiency in Excel or Google Sheets, with experience building granular financial models to ingest and analyze complex datasets (e.g., using SQL, BI platforms, or advanced analytical tools).
Ability to translate complex financial concepts into clear, actionable insights for non-finance partners.
Experience partnering cross-functionally to evaluate trade-offs, test strategic assumptions, and drive operational accountability across teams.
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience in a healthcare services or marketplace businesses
Background in a high-growth or scaling company
Prior experience in Investment Banking, Private equity, or Consulting
Experience partnering closely with Product, Clinical Operations, and Analytics teams
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
Own and redesign the corporate finance cycle, including forecasting, annual planning, reporting, and KPIs, while advising senior leaders on capital, pricing, and headcount decisions and building AI-enabled finance tools.
Own GTM revenue forecasting and strategic finance analysis, building models and reporting that guide executive decisions on growth, pricing, investment, and performance across subscription and usage-based revenue.
Own go-to-market planning, forecasting, and efficiency analysis across Sales, Marketing, and Customer Success, translating financial and operational data into investment recommendations and better business decisions.
Build and manage bank capital-provider relationships, develop pipeline and capital formation opportunities, and coordinate across investment and product teams to advance transactions and repeat deployment.
Lead financial planning and analysis by building forecasts, models, and performance narratives, partnering with business leaders to guide decisions and improve budgets, reporting, processes, and controls.
