Manage and optimize Google Ads campaigns for eCommerce clients, owning day-to-day account health, testing, reporting, tracking, and feed management while scaling performance against ROI goals.
Own performance creative strategy for DTC and eCommerce brands, turning customer insights and campaign data into concepts, briefs, and testing plans that improve measurable commercial results.
Execute lifecycle email and SMS marketing for multiple eCommerce clients by building Klaviyo campaigns and flows, managing calendars and creative production, and reporting on performance.
Manage and optimize Meta paid social campaigns for eCommerce clients, using performance data to test creative, scale results, oversee budgets, and guide campaign strategy.
Own lifecycle strategy for a portfolio of 6–8 DTC brands, using data to identify growth opportunities, guide execution pods, and connect retention programs to revenue, customer value, and profit.
Own lifecycle strategy for a portfolio of 6–8 DTC brands, using data to identify growth opportunities, guide an execution pod, and connect retention programs to revenue and profitability.
Coordinate end-to-end multichannel campaign delivery, aligning clients and internal teams on briefs, timelines, approvals, and updates to ensure campaigns launch smoothly and clients stay informed.
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