Own portfolio-wide growth strategy for B2C subscription products, leading the growth and marketing team, allocating acquisition budgets, and driving subscriber growth, revenue, and unit economics.
VP of Growth
📜 Description
- Own qualified sign-ups and pipeline while maintaining efficient acquisition costs.
- Set growth strategy and allocate budget across paid, content, SEO, referrals, affiliates, creators, and the website.
- Run paid acquisition hands-on, scaling or cutting channels based on performance.
- Own the funnel from first visit through sign-up, onboarding, and paid conversion.
- Build an experimentation program with a steady testing cadence and clear records of results.
- Hire and lead the growth team and partner with founders on positioning and messaging.
🛠️ Requirements
- Track record building growth at a fast-growing, product-led company, doing a lot of the work yourself
- Owned a growth number before, and can explain exactly what moved it
- Strong on paid acquisition fundamentals and experiment design
- Fluent in CAC, LTV, payback period, and channel contribution
- Comfortable at both the strategy and execution level, and energized by early-stage ambiguity
- AI-native: you use AI tools every day and expect your team to as well
✨ Benefits
- Impact: Join at the ground floor where your work directly influences company trajectory
- Upside: Meaningful equity in a venture-backed company defining a new category
- Team: Work directly with the founders and experienced operators
- Flexibility: Remote-first culture with autonomy over your work
- Ownership: Build the growth function and the team behind it
Full job description
About OuterSignal
We are building the customer intelligence and personalization layer for consumer businesses. Every business knows when an order comes in or a user signs up, but they only see 5% of the real story.
We show them the other 95%: not just who’s buying, but who that person actually is. That includes the execs, influencers, journalists, retail buyers, investors, and everyday customers who become a brand’s best evangelists. Our platform enriches every customer in real time with professional and personal signals, builds personas, and powers everything from surprise-and-delight outreach to smarter email flows, analytics, and BD leads.
We’re a small, high-performing team building the category-defining platform for customer intelligence, backed by a world-class investor base.
The Opportunity
We have exceptional inbound demand, a market that wants what we’re selling, and a long roadmap of growth bets we haven’t had the people to run.
We’re hiring a VP of Growth to own growth across the full funnel, from the first time someone hears about us to the day they become a paying customer. You’ll set the strategy, run it yourself at first, and build the team that scales it.
What You’ll Do
Own the growth number: qualified sign-ups and pipeline, at a cost that holds as we scale
Set growth strategy across paid, content, SEO, referrals, affiliates, creators, and the website, and decide where the budget goes
Run paid acquisition hands-on until the team is in place. Know when to scale a channel and when to cut it.
Own the funnel from first visit to paid: landing pages, sign-up, onboarding, and the upgrade path
Build and run the experiment program, with a steady cadence of tests and a clear record of what worked
Hire and lead the growth team, starting with a Growth Marketer and working with our in-house creative and design
Work directly with the founders on positioning and messaging, and test it in market
What We’re Looking For
Track record building growth at a fast-growing, product-led company, doing a lot of the work yourself
Owned a growth number before, and can explain exactly what moved it
Strong on paid acquisition fundamentals and experiment design
Fluent in CAC, LTV, payback period, and channel contribution
Comfortable at both the strategy and execution level, and energized by early-stage ambiguity
AI-native: you use AI tools every day and expect your team to as well
Founder experience, B2B SaaS, or selling to consumer brands a plus
What We Offer
Impact: Join at the ground floor where your work directly influences company trajectory
Growth: Real brands already rely on us and we’re scaling fast, which means exceptional learning opportunities and room to grow with the company
Upside: Meaningful equity in a venture-backed company defining a new category
Team: Work directly with the founders and experienced operators
Flexibility: Remote-first culture with autonomy over your work
Ownership: Build the growth function and the team behind it
How to Apply
Submit your resume along with responses to the application questions. We review applications on a rolling basis and will reach out to qualified candidates to discuss potential opportunities.
OuterSignal is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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