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Growth Marketing Manager, Lifecycle

🔥 14 hours ago
Growth MarketingLifecycle MarketingSQLExperimentation

📜 Description

  • Own the lifecycle marketing strategy for your audience — define the channel mix, set the prioritization framework, and ensure every communication delivers clear value to the target user
  • Build and manage an experimentation program that drives measurable impact — from ideation through results, with a clear point of view on what to test
  • Partner with Engineering, Product, and Data Science to unlock new platform capabilities, influence roadmaps, and push beyond out-of-the-box tooling
  • Own performance reporting — define metrics, experimentation setup, and share results and next steps with stakeholders and leadership
  • Drive creative strategy — brief, review, and iterate on assets across email, push, SMS and in-app with a strong feedback loop with designers and copywriters
  • Apply behavioral science frameworks to inform message sequencing, timing, and incentive design

🛠️ Requirements

  • required — you're comfortable pulling and QA-ing your own data and don't wait on a data partner to answer basic questions. We will test for this.
  • You have a system for experiment prioritization — impact scoring, clear success metrics, and a track record of knowing when to deprioritize based on business needs
  • You can take complex experiment results and translate them into clear takeaways for audiences who aren't steeped in growth marketing
  • You've worked cross-functionally to advocate for your priorities and build alignment without having direct authority
  • You write tight creative briefs and give feedback that is specific and actionable for designers and copywriters
  • You're hands-on with AI tools and have built automations or workflows that save your

Benefits

  • Great medical
  • Dental, and vision insurance options with additional programs available when enrolled • Mental health benefits • Family building benefits •
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