Head of Marketing

The role

We are looking for a data-led, AI-native marketing leader to build and run marketing at Legatics, a multi-product legal technology scale-up. Reporting to our Chief Commercial Officer, this is a hybrid role based in London, with at least two days a week in our London office, so you will need to live in London or within commuting distance.

Legatics is the transaction management platform used by leading law firms globally. We are growing from a single core product into one platform with several solutions, including transaction management, signing, binders, data rooms and diligence. Marketing will be central to that growth, creating demand for new logos and helping customers get more from the platform.

The marketing team has built real assets: a respected events programme, account-based campaigns and a steady flow of content. The data and systems behind them are now the priority. An independent review has identified what needs fixing, and the next stage is to connect that data and build always-on programmes, so that marketing is measured on revenue contribution rather than pipeline volume.

Our market suits a data-led marketer. It is a well-defined universe of leading law firms, and their lawyers have publicly available profiles. Many of those lawyers already use Legatics on other firms' deals before their own firm buys, so we can market directly to the end users who work on the platform every day, as well as to the people who buy it.

AI is central to how Legatics works and to what we sell. We are ahead of most of the market in our internal adoption of AI and are working towards making the company truly AI-native. Marketing needs to embrace that transition, keep pace with it and help accelerate it. We want a marketing leader who naturally reaches for AI first, is comfortable using AI coding tools to build automations and agents, and can tell the Legatics story in an AI-led market.

The Head of Marketing will lead that next stage, starting from the data: who our buyers and users are, what they have done and where the funnel leaks. This is a hands-on leadership role. You will set the strategy, build the team, do some of the work yourself and act as a trusted partner to the commercial leadership.

Your first 12 months

• Set marketing's direction with the executive team: one agreed North Star covering new-logo and customer growth, clear definitions and an annual plan everyone backs.
• Hire and lead your team: product marketing and marketing operations first, with a potential third role that you scope from the evidence.
• Strengthen the data foundations with marketing operations, so campaigns can be targeted by firm, role and practice area, and connect marketing data to the company's single customer view.
• Make AI the default way marketing works. Move the team from chat-based AI use, through reusable skills and workflows, to code-built automations and increasingly autonomous agents across research, content, personalisation, reporting and operations.
• Launch lifecycle and nurture programmes with customer success and data, starting with onboarding, demo-to-live and counterparty journeys.
• Build a direct-to-end-user motion that turns the lawyers already using Legatics, including counterparty lawyers at firms that are not yet customers, into advocates and buyers.
• Extend reporting from pipeline to revenue, building on the existing attribution work so marketing's contribution to closed-won is visible every month on one live dashboard.
• Build a shared rhythm with sales and sales development so engaged accounts and inbound interest move quickly into conversations.
• Define messaging for every buyer, by practice area and in UK and US versions: partners and associates, as well as CIOs and innovation teams.
• Run specific campaigns for each of our product lines, with a sustained campaign behind every launch, including competitive campaigns to win firms from incumbent providers.
• Build on the events programme, focusing on the events and forums that create the most opportunities.

Core responsibilities

1. Strategy, planning and budget

• Own the annual and quarterly marketing plan, tied to ARR targets, with room for new opportunities as they arise.
• Translate growth targets into pipeline and revenue targets by product, market and segment.
• Own the marketing budget and reallocate it quarterly as results come in. The budget is materially increased for 2027 and is being finalised in the coming weeks.
• Run new channels, tools and AI use cases as experiments, each with a hypothesis, budget, measure and decision date. Scale what works and stop what doesn't.

2. Data, operations and reporting

• Own marketing data quality, tracking and attribution, and make marketing data part of the company's single customer view.
• Own the marketing technology stack (Salesforce, Pardot and related tools) and how it connects to the rest of the business.
• Segment the target universe by firm, role, practice area and platform activity, and keep it clean.
• Use data to decide where to focus, what to fund and what to stop, and know where every target firm and buyer is in their journey.
• Maintain one live dashboard that the executive team can open at any time, with consistent definitions month to month.
• Report on customer acquisition cost and return on marketing investment with Finance.

3. Pipeline and revenue

• Own marketing-sourced and influenced pipeline and its conversion to closed-won, with clear targets agreed with sales.
• Run account-based marketing against the agreed target-firm list, jointly with sales, using account signals and standing plays for engaged accounts.
• Work with sales development so the signals marketing creates become prioritised outreach, with shared pipeline targets. Those signals include website and campaign engagement, events and counterparty activity.
• Agree a hand-off with sales for inbound and engaged accounts, including response times.
• Plan each event with clear goals for meetings and pipeline, and share the results.
• Report pipeline generation and pipeline velocity separately.

4. Lifecycle, customers, end users and partners

• Own the content and journey design of lifecycle programmes (onboarding, demo-to-live, re-engagement). Trigger them by what buyers and users do as well as by the campaign calendar; customer success and data own the triggers.
• Build a customer marketing remit with customer success: practice-area expansion, launch communications and one shared send calendar.
• Develop the counterparty channel, so lawyers who use Legatics on other firms' deals become customers, within the limits customers set.
• Market directly to end users, the lawyers who use the platform day to day, to drive adoption, advocacy and demand from inside firms.
• Provide marketing and enablement for our technology and commercial partners.

5. AI-native marketing

• Reach for AI first, and move the team's use of it from chat-based assistance, through reusable skills and workflows, to code-based automation and increasingly autonomous agents, so a small team works at the scale of a much larger one.
• Use AI coding tools to solve problems directly: build and maintain your own automations, integrations and agents rather than waiting for engineering time.
• Use AI to research accounts and personalise campaigns and content by firm, role and practice area.
• Make sure Legatics is found and cited in AI search and AI assistants, as well as in traditional search.
• Help position Legatics as transaction infrastructure that works with AI, as our platform opens up to AI tools and partners.

6. Positioning, product marketing and launches

• Own positioning and messaging across the platform and its solutions, in close partnership with Product.
• Build messaging for each buyer: partners (sponsors), associates (daily users), knowledge and project leads, and CIOs and innovation teams.
• Present Legatics as one platform with solutions by practice area, with UK and US language variants.
• Build competitive positioning and run targeted campaigns to win firms from incumbent providers, product line by product line.
• Run a sustained campaign behind every launch, including a named-account plan.
• Bring market, win/loss and recorded-call insight back to Product and Sales.

7. Demand, content and brand

• Set the editorial direction and quality bar for all marketing output, with review processes that do not need routine executive sign-off.
• Build the website into a research tool for buyers, covering security and trust, integrations, rollout, pricing approach, comparisons and use cases.
• Run always-on demand and brand programmes alongside short-term campaigns.
• Support executive-led social selling and the podcast.

8. Leadership

• Lead, develop and grow the marketing team, and manage agencies and freelancers as accountable extensions of it.
• Build AI capability across the team, from everyday use to building automations and agents, with responsible-use guidelines.
• Act as the marketing voice in executive discussions, bringing structured recommendations and challenging assumptions with evidence.
• Prioritise clearly and explain the trade-offs when new requests arise.

The team

You will build and lead the team. Budget is committed for two roles: product marketing and marketing operations. Each works AI-first, building automations and agents to keep the team lean and focused on high-value work.

To keep momentum, recruitment for product marketing may begin before you join, and you will be involved in final selection wherever timing allows. You will also shape a potential third role from what the data shows we need, whether campaigns and demand generation, events or coordination. You will set its scope in your first 90 days, with budget planned for 2027.

Requirements

What we need from you

Essential

• 8+ years in B2B marketing, including at least 3 leading a marketing function or team in a SaaS or technology business selling to enterprises, with data-driven marketing at the core of your experience.
• A track record of owning pipeline and revenue targets and showing marketing's contribution to closed-won, rather than just activity or leads.
• Data fluency. You can define a funnel and attribution model, read Salesforce and marketing automation data, work with the data yourself (or direct AI to and check the output) and direct marketing operations without hand-holding.
• You have built automated or behaviour-triggered programmes and can show the results they delivered.
• An AI-native operator. You naturally reach for AI first, use AI tools and agents daily, and are comfortable using AI coding tools to solve problems and build automations. You can clearly demonstrate this and have a strong view of the future of marketing in an AI-led world.
• Product marketing credibility. You can turn a technical product into the language of the people who buy and use it, and run launches that last beyond launch day.
• Experience building a function: hiring, setting priorities and using data to make the case for investment to senior stakeholders.
• Comfortable being hands-on in a small team, from writing copy to building a campaign or a workflow.
• Based in London or within commuting distance, and able to work from our London office at least two days a week.

Desirable

• Experience in legal tech or fintech, selling to law firms, financial institutions or other professional-services firms.
• Experience with lifecycle, product-led or usage-triggered programmes alongside an enterprise sales motion, including marketing directly to end users.
• Account-based marketing to a defined universe, including competitive displacement campaigns.
• Experience marketing into the US from a UK base.
• Partner or channel marketing experience.
• Experience of AI search optimisation, or of building automated marketing workflows with tools such as Pardot, Salesforce, AI agents or AI coding tools.

Is this role for you?

This role suits a marketing leader who combines commercial judgement with a data, systems and AI-first mindset. If your experience is mainly in events, brand or communications, it is probably not the right fit.

Benefits

What we offer you

• £110,000–£130,000 depending on experience
• EMI Options
• 25 days holiday per year (plus public holidays).
• Early Finish Fridays - on the last Friday of every month, we finish around lunchtime!
• Private Medical Insurance with Bupa, giving you fast access to diagnosis and treatment when you need it.
• Healthshield Health Cash Plan, helping you claim money back on everyday healthcare like dental, optical and physio.
• Pension with NEST.
• Personal Learning & Development budget.
• Enhanced parental leave policies so you can spend more time with your family.
• Lots of opportunities for accelerated professional development and career progression.
• Work alongside a supportive and talented team with the opportunity to grow one of the world’s leading LegalTech scale-ups.
• A warm, genuinely collaborative culture and an awesome team; and
• Regular socials.

Power in diversity

We put users at the heart of our design to provide legal transaction experiences that everyone loves. In order to make that a reality, we seek to foster a diverse and inclusive working environment that can empower our people to be creative, effective and innovative, to build a brand we are proud of.

We don’t discriminate against gender, race, religion or belief, disability, age, marital status or sexual orientation. Whatever your background may be, we welcome anyone with talent, drive and emotional intelligence. We're committed to building a diverse team, and are constantly looking for ways to improve our processes to help us do that.