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Product Marketing Manager
📅 Oct 9
B2B Product MarketingGo-to-market StrategyCustomer ResearchCompetitive Research
📜 Description
- Develop product marketing plans that define priority buyers, use cases, market requirements, growth opportunities, and success measures.
- Research customers, buyers, competitors, and market trends to inform recommendations and product decisions.
- Partner with Product across development, validation, launch readiness, and adoption.
- Create differentiated positioning, messaging, and content that connects technical capabilities to business value.
- Plan and execute launches, coordinate field readiness, and build sales tools and enablement.
- Track launch performance, pipeline, adoption, content use, and competitive outcomes to improve execution.
🛠️ Requirements
- 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
- Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
- Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers.
- Hands-on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
- Strong project management skills, with the ability to manage multiple priorities, coordinate cross-functional contributors, and deliver high-quality work on time.
- Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.
- Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.
- Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.
✨ Benefits
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources
- Wellness allowance
- Wellness Wednesdays
- Global Volunteer Day
Full job description
About Keyfactor
Our mission is to securely connect the world: humans, machines, and AI. Keyfactor is the leader in trust infrastructure for AI and machines, helping the world's largest enterprises and government agencies take control of the cryptographic identities that safeguard every digital interaction. Behind the platform is a global team of people who care deeply about the work and each other. We move fast, think big, and show up for one another every day. If you're looking for work that matters and a team that brings out your best, we hope you'll trust your future with Keyfactor!
Title: Product Marketing Manager
Location: United States (Remote)
Experience: Mid-Level
Job Function: Marketing
Employment Type: Full-time
Industry: Computer & Network Security
About the position
As machine identities multiply, cryptographic risk rises, and AI and quantum computing reshape the market, continued leadership requires a clear understanding of what customers need and the ability to turn complex technology into meaningful business value.
Keyfactor is looking for a Product Marketing Manager to help shape and execute the go-to-market strategy for our core solutions. You will work closely with Product, Sales, Customer Success, and Marketing to understand our buyers, strengthen our positioning, bring new capabilities to market, and equip the field to win. You will translate technical capabilities into clear, compelling stories and help connect our solutions to the value of the Keyfactor Trust Control Plane.
This role is a strong fit for a curious, collaborative product marketer who is comfortable learning complex technology, engaging directly with customers and internal experts, and turning insight into high-quality work.
Applicants must be legally authorized to work in the United States.
Responsibilities
• Develop and execute product marketing plans for assigned solutions, defining priority buyers, use cases, market requirements, growth opportunities, and measures of success.• Build a deep understanding of customers, buyers, competitors, and market trends through research, customer conversations, win-loss analysis, and partnership with Sales and Customer Success.
• Partner with Product throughout the product development lifecycle, bringing customer and market insight into product decisions and supporting validation, launch readiness, and adoption.
• Develop differentiated positioning and messaging that translates technical capabilities into clear business value, connects our solutions to the Keyfactor Trust Control Plane, and informs high-quality content for buyers and the field.
• Independently plan and execute go-to-market launches for new products, capabilities, and offers, coordinating deliverables, cross-functional stakeholders, field readiness, and post-launch follow-through.
• Create sales tools and deliver enablement that help Sales and Partners lead outcome-based conversations, differentiate Keyfactor, and navigate complex enterprise buying processes.
• Partner with Revenue Marketing and Customer Marketing to support acquisition, cross-sell, adoption, and expansion programs with the right audiences, messages, and proof points.
• Track launch performance, pipeline, adoption, content utilization, and competitive outcomes, using the results to recommend improvements.
Skills and Qualifications
• 3+ years of experience in B2B product marketing, preferably for enterprise, technical, or multi-product solutions.
• Experience conducting customer, buyer, market, and competitive research and translating findings into actionable recommendations.
• Strong writing and storytelling skills, with the ability to make complex technical concepts clear and relevant to both technical practitioners and business decisionmakers.
• Hands-on experience across core product marketing disciplines, including positioning and messaging, product launches, sales enablement, content development, and cross-functional project leadership.
• Strong project management skills, with the ability to manage multiple priorities, coordinate cross-functional contributors, and deliver high-quality work on time.
• Analytical and commercially minded, with the ability to use performance data, customer feedback, and market evidence to evaluate results and improve execution.
• Collaborative and proactive, with the ability to build strong relationships across Product, Sales, Marketing, and Customer Success.
• Experience in cybersecurity, identity, cryptography, cloud infrastructure, or another technical enterprise software category is an advantage.
Compensation
Salary will be commensurate with experience.
Culture, Career Opportunities and Benefits
We build teams that continually strive to get better than the day before. You will be challenged daily and given opportunities to grow personally and professionally. We balance autonomy and structure to create an entrepreneurial environment to spur creativity and new ideas.
Here are just some of the initiatives that make our culture special:
- Second Fridays (a company-wide day off on the second Friday of every month minus November and December due to the Holiday schedule). Please note that this benefit is subject to change.
- Comprehensive benefit coverage globally.
- Paid Parental Leave is available to new parents. Structure varies based on regional/government requirements. In regions where government-paid leave doesn’t exist, like in the U.S., the company offers generous paid parental leave, along with comprehensive adoption and fertility support.
- Competitive time off globally.
- Dedicated employee-focused ambassadors via Key Contributors & Culture Committees.
- DIVERSE Commitment, a call to action for a more inclusive and diverse future in business, society, and technology.
- The Keyfactor Alliance Program to support DEIB efforts.
- Wellbeing resources, wellness allowance, mindfulness app free membership, Wellness Wednesdays.
- Global Volunteer Day, company non-profit matching, and 3 volunteer days off.
- Monthly Talent development and Cross Functional meetings to support professional development.
- Regular All Hands meetings – followed by group gatherings.
Our Core Values
Our core values are extremely important to how we run our business and what we look for in every team member:
Trust is paramount.
We deliver security software and solutions where trust and openness are of the highest importance for our customers. We are honest and a trusted partner in every aspect of business.
Customers are core.
We strategize, operate, and execute through a customer-centric view. We prioritize the security interests of our customers, and we act as if their data were our own.
Innovation never stops, it only accelerates.
The speed of change is accelerating. We are committed, through investment and focus, to stay ahead of the innovation curve.
We deliver with agility.
We thrive in high-paced and continually changing environments. We navigate through newly added variables, adjust accordingly, while driving towards our strategic goals.
United by respect.
Respect for all is what unites us. We promote diversity, inclusivity, equity, and acting with empathy and openness, both in our business and in our communities.
Teams make “it” happen.
Vision and goals are not individually achievable – they require teamwork. We pride ourselves in operating as a cohesive team, creating promoters and partners, and winning as one.
Keyfactor is a proud equal opportunity employer including but not limited to veterans and individuals with disabilities.
REASONABLE ACCOMMODATION: Applicants with disabilities may contact a member of Keyfactor’s People team via people@keyfactor.com and/or telephone at 1.216.785.2990 to request and arrange for accommodations at any time.
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