Product Architect - New Player Growth

Job Overview

Magic’s future depends on welcoming new players and helping them build a lasting connection with the game. We are building a dedicated new-player growth team to reach new audiences, make learning more welcoming, and turn first play into long-term participation.

As the Product Architect for Magic New Player Growth, you will set the vision and roadmap for Magic’s acquisition-focused product portfolio. This includes introductory products, custom offerings, solo play experiences, and new expressions of Magic. You will guide products from early concept through launch and ongoing improvement.

We will look to you to connect player needs, creative opportunities, and business goals. You will bring teams together around a shared product vision and help us answer a central question: How do we create new Magic players?

You will have opportunities to grow your product leadership skills while shaping how new audiences experience Magic. If your background does not align with every qualification listed, we still encourage you to apply.

Location and Work Arrangement

This role is based at our Renton, Washington office and follows a hybrid schedule designed to support in-person collaboration. Employees are expected to work onsite on Tuesdays, Wednesdays, and Thursdays, with the flexibility to work remotely or onsite on Mondays and Fridays.

What You'll Do

• Set the vision, strategy, and roadmap for Magic’s portfolio of new-player and acquisition-focused products.
• Create a connected journey from initial awareness through learning, first purchase, repeat play, community participation, and long-term engagement.
• Develop product concepts that expand Magic’s appeal, including among audiences historically underrepresented in tabletop gaming.
• Explore new play patterns, product forms, price points, partnerships, and channels. Lead introductory products, custom acquisition offerings, solo experiences, and other innovations.
• Define product requirements, key selling points, learning goals, and measures of success. Communicate the vision clearly to teams and partners.
• Lead collaboration across Product Strategy, Game Design, Creative, Digital, Play, Commercial, Retail, Marketing, and Consumer Insights.
• Use playtests, player research, market trends, gameplay data, and product performance to guide decisions. Develop, test, and scale promising ideas.
• Connect physical products with digital learning, Magic: The Gathering Arena, organized play, retail, and community experiences.
• Balance accessibility and excitement with authentic Magic gameplay, customer value, profitability, licensing needs, and operational requirements.

What You'll Bring

• 5 or more years of experience in product design, game design, consumer product innovation, or retail within hobby gaming or a related field.
• Experience developing products or experiences focused on customer acquisition, onboarding, learning, or audience growth.
• Knowledge of Magic: The Gathering and the trading card game category, including tabletop and digital play.
• Understanding of how players discover, learn, purchase, and build communities around games.
• Experience leading cross-functional work and gaining support from partners across different disciplines.
• Ability to turn player research, market information, and product data into clear decisions and product recommendations.
• Clear communication and presentation skills, including experience aligning teams around a shared vision.
• Experience with intellectual property, licensing, or external partnerships.
• Comfort working through ambiguity, testing new ideas, and changing direction when evidence supports a better approach.
• Empathy for new players and an understanding of the barriers that can affect learning, participation, and belonging.

Who We Are

We’re a team of creators, storytellers, and innovators united under the Hasbro family and home to beloved brands, AAA digital games studios and immersive experiences that spark imagination across generations. Together, we’re committed to a culture rooted in creativity, excellence, curiosity, and inclusion, and where every employee is empowered to think boldly, act with integrity, and spark joy for all.

Hasbro About the Company – Hasbro

Wizards of the Coast Who We Are – Wizards of the Coast

Equal Opportunity

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

Accommodations

If you have a disability and need reasonable accommodation during the hiring process, please inform your recruiter anytime throughout the process.

Notice Regarding Hasbro’s use of AI in the Recruitment Process

We use Greenhouse’s AI-powered Talent Matching tool to compare your application against our job requirements.

How it works: Talent Matching compares information from your resume and application responses with job-related criteria established and weighted by Hasbro’s recruiting and hiring teams. Depending on the role, these criteria may include relevant skills, work experience, prior job titles, and industry experience. The tool then assigns a match category to help organize applications for review.

Human oversight: Talent Matching supports — but does not replace — human review. It does not automatically advance or reject candidates or make employment decisions. Hasbro’s recruiters and hiring managers review applications and remain responsible for all hiring decisions.

Greenhouse has published the results of an independent bias audit of Talent Matching. View the Greenhouse Talent Matching audit results.