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Technical Product Marketing Manager, AI Builders

📅 Sep 11
Developer Product MarketingMessaging And PositioningGo-to-market StrategyLaunch Planning
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📜 Description

  • Own developer-focused messaging, positioning, go-to-market strategy, launch planning, and enablement for key product features.
  • Build AI-enabled workflows to accelerate code samples, documentation, and technical content production.
  • Create developer documentation, SDK guides, sample repositories, and educational technical content.
  • Represent the product in developer communities and channels, including X, LinkedIn, GitHub, and developer events.
  • Design product-led growth experiments to improve developer onboarding, activation, and feature adoption.
  • Partner with Product, Engineering, Growth, and DevRel to analyze behavioral data, reduce signup friction, and automate activation campaigns.

🛠️ Requirements

  • Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
  • AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools
  • Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
  • Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex concepts.

✨ Benefits

  • Benefits. Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.
  • Learning opportunities. We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.
  • Productivity support. US and EMEA-based Fullstorians receive a monthly productivity stipend.
  • Team Collaboration. Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.
  • Paid parental leave. Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.
  • Bereavement leave, including miscarriage/pregnancy loss. Take the time to grieve and help your loved ones.
Full job description

Be the voice of Fullstory to AI builders and developers.

Your agent is fast. It’s also blind. It can’t see the user rage-clicking the checkout button right now, so it keeps answering the wrong question. Fullstory is the platform that gives AI agents live behavioral context to spot and fix those problems, and builders plug in through the Fullstory MCP server.

We need someone who speaks fluent AI to show them how. You’ll write blogs, run hands-on builder nights, and earn the trust of the people who decide what ships.

You will report to the VP of Product Marketing and own making Fullstory a default tool for developers and AI builders.. You’ll spend about 70% of your time on technical storytelling for builders and 30% on classic product marketing, including go-to-market strategy, positioning and messaging, and launch planning.

In a typical day, you might:

  • Package how Fullstory works into agent skills, plugins, SDK guides, and technical explainers that developers actually use. Storytelling ability is key

  • Write blog posts, developer docs, and posts for X and LinkedIn that become the canonical content for developers building on Fullstory.

  • Build starter kits and sample repos on GitHub that take a developer from zero to a working agent with behavioral context in an afternoon.

  • Host hands-on field events and meetups where people build, not sit through slides.

  • Bring what you hear from developers back to Product, Engineering, and the rest of Marketing, and change what we ship because of it.

  • Track adoption and activation, find where builders stall between their first snippet and their first value, shorten time-to-value, and fix what blocks them.

Here's what we're looking for:

  • Have shipped something technical, such as a repo, a demo, a tool, or a tutorial, and taught someone else to use it. Side projects, personal sites, open-source work, and hackathons count as well.

  • Explain a technical product to an engineer and to an executive, in that order, on the same day.

  • Use AI tools daily, such as Claude, Cursor, Copilot, or other LLM-based tools, and expect to do the work of a larger team with them.

  • Nice to have: experience in developer marketing, developer relations, or product marketing for developer tools, plus experience with PLG, developer onboarding, MCP, agent frameworks, SDKs, or CLI tooling, and a track record of events or content that developers shared without being asked.

The base salary for this position ranges from $145,000 to $165,000 USD. This role is also eligible for a discretionary bonus of up to 10% of base salary, contingent upon Fullstory meeting its performance

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About Fullstory

Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences. Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions. It makes every customer experience smoother and more personalized and empowers the employees behind the scenes.

We’re building something special at Fullstory- and we’re looking for teammates who are curious, collaborative, and driven to make an impact. We’re especially excited about the potential of AI to enhance efficiency, spark creativity, and elevate our work. If that resonates, explore our Winning Ways to see the values that guide how we work and grow together.

How we support you:

Fullstorians are committed to building something better- from how we approach our product, to how we care for our customers and each other. Along these lines, we offer:

  • Flexibility and Connection. We have a vibrant HQ in Atlanta and a tight-knit group in London. Fullstorians in those cities come to the office at least one day a week to build cross-functional relationships and stay connected. We also offer a flexible PTO policy and an annual company-wide closure, along with federal holidays.

  • Benefits. Take care of the whole you. Fullstory offers sponsored benefit packages for US-based Fullstorians, and supplemental coverage options for international Fullstorians.

  • Learning opportunities. We provide professional development opportunities through training programs and an annual learning subsidy for US and EMEA-based employees.

  • Productivity support. US and EMEA-based Fullstorians receive a monthly productivity stipend.

  • Team Collaboration. Connect with fellow Fullstorians through team off-sites and an annual full-company meet-up.

  • Paid parental leave. Fullstorians balance the needs of their growing families without the added stress of figuring out work and finances.

  • Bereavement leave, including miscarriage/pregnancy loss. Take the time to grieve and help your loved ones.

Fullstory is proud to be an equal-opportunity workplace dedicated to fostering an increasingly diverse community. We want candidates of all human varieties, backgrounds, and lifestyles. There’s no problem that can’t be made better by bringing together people with a broader set of perspectives. If our product, values, and community resonate with you, please apply– we'd love to hear from you!

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