🕒 4 days ago
Own client relationships and Meta campaign performance across a portfolio of accounts, from strategy and optimization to tracking, reporting, and recommendations that drive qualified appointments.
Growth Marketing Lead
🕒 2 days ago
Growth MarketingPaid MediaMeta AdvertisingTiktok Advertising
📜 Description
- Manage and optimize paid media campaigns across Meta, TikTok, and Google, including substantial annual budgets.
- Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
- Develop growth strategies that connect creative performance with paid media buying.
- Translate campaign and creative data into clear recommendations for clients and internal teams.
- Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
- Partner with creative teams and media buyers to develop content and scale campaigns.
🛠️ Requirements
- Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.
- Deep Meta advertising expertise and experience managing campaigns across Meta, TikTok, and Google.
- Experience independently managing paid media accounts with seven-figure annual budgets.
- Strong client relationship, presentation, and stakeholder communication skills, including leading quarterly business reviews.
- Analytical skills and experience using performance data, KPIs, and metrics to shape recommendations.
- Experience integrating creative performance with media buying and optimizing through funnel strategy, offer testing, and measurement.
- Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, preferred.
Full job description
About the Role
Lead growth marketing strategy for a performance marketing and advertising technology company. This client-facing role connects paid media, creative development, and analytics to help accounts scale efficiently.
What You'll Do
Manage and optimize paid media campaigns across Meta, TikTok, and Google, overseeing substantial annual budgets.
Lead client relationships through regular meetings, strategy sessions, and quarterly business reviews.
Develop growth strategies that integrate creative performance with paid media buying.
Translate campaign and creative performance data into clear recommendations for clients and internal teams.
Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement.
Partner with creative teams and media buyers to develop effective content and scale campaigns.
What We're Looking For
Four to eight years of hands-on paid media experience, ideally in an agency or consumer app environment.
Deep expertise in Meta advertising, with experience managing campaigns across Meta, TikTok, and Google.
Experience independently managing paid media accounts with seven-figure annual budgets.
Strong client relationship, presentation, and stakeholder communication skills, including experience leading quarterly business reviews.
Analytical skills and experience using performance data, KPIs, and metrics to shape strategic recommendations.
Experience integrating creative performance with media buying and optimizing campaigns through funnel strategy, offer testing, and measurement.
Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred.
Compensation & Benefits
Base salary range: $130,000 to $175,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.
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