As the founding Head of Product Marketing, you will shape how a legal technology company explains its products and value to the market. Reporting to the Head of GTM, you will partner with leadership and teams across Product, Engineering, Sales, and Customer Success to make complex AI and legal technology clear, credible, and memorable.
Develop product positioning and messaging that translates technical capabilities into differentiated customer value.
Own the editorial calendar and set the marketing narrative and priorities.
Shape launch strategies by defining the customer problem, audience, messaging, proof points, and story.
Write and edit content across the website, product pages, email, blogs, social media, presentations, and sales materials.
Work with executives to turn their expertise into compelling posts, videos, panels, and interviews.
Interview customers and collaborate with Sales and Customer Success to bring customer language and buying insights into marketing.
Direct video and content strategy, define creative hooks, and present on camera when appropriate.
Create sales enablement narratives that explain products at brief, mid-level, and enterprise depth.
Monitor competitors and the AI market, and use performance marketing insights to strengthen messaging.
At least 7 years of experience in product marketing, communications, or storytelling for AI, enterprise software, legal technology, or similarly complex products.
Experience in law, legal technology, legal journalism, or marketing to legal audiences, with an understanding of how lawyers evaluate and buy products.
A strong record of positioning products, planning launches, conducting customer research, and developing sales enablement.
Excellent writing and editorial judgment, with the ability to explain technical concepts clearly without losing nuance.
Experience directing content and video production, collaborating across functions and with external agencies, and presenting on camera.
Proficiency with modern AI tools; familiarity with AI architecture and infrastructure is valuable.
Experience in performance marketing, journalism, or a legal background followed by a move into marketing may be helpful.
Base salary: $180,000 to $225,000 USD annually. Visa sponsorship is not available.
Remote within the United States, with meaningful Eastern Time overlap and periodic travel required.
Leads product marketing across a diverse portfolio, setting go-to-market strategy, positioning, and messaging while coordinating launches, enabling partners, and using experiments and data to improve adoption and impact.
Establish and lead Product Marketing, shaping product positioning, go-to-market strategy, launch processes, and sales enablement while connecting customer and market insights to product and business decisions.
Leads go-to-market strategy, positioning, and sales enablement for TEGNA’s streaming and advertising products, translating platform capabilities into compelling messaging while developing a product marketing team.
Lead Instacart Ads product marketing by managing a team, shaping go-to-market strategy and messaging, and using advertiser insights to influence the product roadmap and drive adoption.
Leads Instacart Ads product marketing, building a team and cohesive go-to-market strategy while shaping product direction through advertiser insights and driving launches, adoption, and sales enablement.
