Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.
At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.
We're looking for a Senior Product Marketing Manager, Sites & Studio to lead product positioning, messaging, and go-to-market strategy for Bask Health's website-building, storefront creation, and customization capabilities.
Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
As a Senior Product Marketing Manager, you'll help customers understand how Bask's Sites & Studio capabilities support the creation, customization, and management of their online businesses.
You'll work closely with product managers, designers, engineers, sales, customer success, and company leadership to translate product functionality into clear customer benefits.
This role requires someone who understands how entrepreneurs evaluate website-building platforms, storefront tools, and software that allows businesses to create and manage digital experiences.
You'll develop positioning and messaging that communicates the value of building and managing a telehealth storefront through Bask Health.
You'll help prospective customers understand the platform's customization capabilities, available tools, and the practical steps involved in launching their online presence.
You'll also support messaging for features that allow merchants to configure and manage their storefront experiences.
A major part of this role will involve making technical and design-oriented capabilities approachable for customers who may not have extensive development experience.
You'll conduct customer research to understand how merchants approach website creation, what challenges they encounter, and which capabilities influence their platform decisions.
You'll use those insights to develop differentiated messaging, customer education materials, and go-to-market strategies.
You'll collaborate with product teams to understand upcoming improvements to Sites & Studio and identify the customer problems those improvements address.
You'll partner with design and engineering stakeholders to understand the functionality, flexibility, and limitations of new features before communicating them externally.
You'll create launch plans, product presentations, demonstrations, website messaging, and sales enablement materials that explain the platform's value.
You'll also work with customer success teams to improve how existing merchants discover, understand, and adopt Sites & Studio capabilities.
You'll help identify opportunities to simplify product education and reduce confusion during website creation and storefront configuration.
You'll support competitive research across website builders, e-commerce platforms, and merchant enablement software.
You'll help position Bask's capabilities in the context of the broader merchant experience, while keeping the focus on website creation and customization rather than the entire commercial platform.
You'll measure the effectiveness of product marketing initiatives through customer feedback, launch performance, feature adoption, and relevant conversion metrics.
We're looking for someone who can combine strategic product marketing with hands-on execution, understand the needs of entrepreneurial customers, and communicate software capabilities in a clear and practical way.
Requirements
Own product positioning, launches, customer advocacy, and sales enablement for B2B technology products, translating customer needs and product capabilities into compelling messaging and go-to-market programs.
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Own positioning, messaging, and go-to-market strategy for clinical and pharmacy platform capabilities, translating complex healthcare workflows into accurate customer-facing narratives, launch materials, and sales enablement.
