Bask Health is a software platform that enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses.
Our platform brings together patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
We're an entrepreneurial, product-focused team that values ownership, technical excellence, and building software that solves real problems. Our teams work closely across product, engineering, customer success, sales, and company leadership to bring new capabilities to market and continuously improve the platform.
At Bask, product marketing plays an important role in connecting what we build with the businesses that use it. We value clear communication, a strong understanding of our customers, and the ability to turn complex product capabilities into practical value.
We're looking for a Senior Product Marketing Manager, Monetization to lead product positioning, messaging, and go-to-market strategy for Bask Health's monetization-related products and commercial offerings.
Bask Health enables entrepreneurs, doctors, and healthcare businesses to launch, manage, and grow direct-to-consumer telehealth businesses. Our platform connects patient experiences, clinical workflows, pharmacy operations, and commerce tools in one place.
As a Senior Product Marketing Manager, you'll help customers understand the value of Bask Health's software offerings, subscription capabilities, pricing structures, and product packages.
You'll work closely with product managers, revenue operations, finance, sales, customer success, growth marketing, and company leadership to develop clear messaging around how customers purchase, adopt, and expand their use of the platform.
This role requires someone who understands B2B SaaS monetization and can communicate pricing and packaging decisions in a way that supports both customer understanding and business growth.
You'll develop positioning for commercial offerings, subscription products, platform packages, and monetization-related capabilities.
You'll help explain the differences between available product offerings and ensure customers understand which capabilities are included in each option.
You'll support the communication of pricing and packaging changes, working with the teams responsible for determining and approving commercial terms.
A major part of this role will involve translating monetization strategy into customer-facing messaging that is accurate, straightforward, and aligned with product value.
You'll conduct customer research to understand purchasing motivations, willingness to pay, perceived value, and the factors that influence subscription and expansion decisions.
You'll use those insights to recommend improvements to product positioning, packaging narratives, and commercial messaging.
You'll collaborate with product teams to understand upcoming monetization-related features, including subscription management, billing experiences, and other capabilities that support how businesses generate and manage revenue.
You'll partner with revenue operations and finance stakeholders to ensure messaging accurately reflects approved pricing structures and commercial policies.
You'll work with sales teams to understand pricing objections, customer questions, and competitive comparisons that arise during the buying process.
You'll develop sales enablement materials, pricing explanations, product comparison guides, and customer-facing resources that make commercial offerings easier to understand.
You'll also partner with customer success teams to develop messaging for upgrades, feature adoption, and expansion opportunities.
You'll support go-to-market planning for new product packages, monetization features, and approved changes to commercial offerings.
You'll research competing SaaS platforms to understand how they communicate pricing, packaging, subscriptions, and product value.
You'll help establish consistent terminology across product pages, sales materials, customer communications, and other relevant touchpoints.
You'll measure the effectiveness of monetization-focused product marketing initiatives through customer feedback, conversion trends, adoption metrics, and expansion-related performance indicators.
We're looking for someone who combines strategic product marketing experience with strong commercial judgment, analytical thinking, and the ability to turn complex pricing and packaging concepts into clear customer communications.
Requirements
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