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IT Regular (SEO) - For Pooling Purposes

πŸ“… Jul 16
SEOSEMPPCGoogle Analytics

πŸ“œ Description

  • Execute tests, collect and analyze data to achieve maximum ROI in paid search campaigns.
  • Track, report, and analyze website analytics and PPC initiatives.
  • Manage budgets for campaigns and estimate monthly costs.
  • Optimize copy and landing pages for search engine marketing.
  • Perform keyword discovery, expansion, and optimization.
  • Collaborate with editorial and marketing teams to drive SEO in content creation.

πŸ› οΈ Requirements

  • Proven SEO experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo, and Bing.
  • Sound comprehension of performance marketing and online customer acquisition.
  • In-depth experience with website analytics tools (e.g., Google Analytics).
  • Experience with bid management tools such as Click Equations and Marin.
  • Working knowledge of HTML, CSS, and JavaScript.
  • Knowledge of ranking factors and search engine algorithms.
  • BS/MS degree in a quantitative, test-driven field.

✨ Benefits

  • Free training and upskilling
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