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Performance Marketing Manager | Senior

📅 Aug 6
Performance MarketingInternational AcquisitionGrowth ExperimentationCampaign Optimization
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📜 Description

  • Develop and test economically sound acquisition hypotheses across Russian-speaking and international markets.
  • Find, test, and scale acquisition channels when familiar options are restricted or blocked.
  • Adapt campaigns, creatives, landing pages, and domains as market conditions change, while following platform rules.
  • Use data to make independent decisions and deliver target metrics.
  • Build a team to scale growth and develop the function.

🛠️ Requirements

  • Fluent Russian and English (B2+)
  • 4+ years of proven performance marketing, including international markets
  • Ability to analyze your own work and prove results in numbers
  • Experience with projects facing restrictions, blocking, or censorship — and an understanding of how to work around those barriers in international markets without violating platform rules
  • Independence, outcome focus, and ownership of results
  • Ability to create tasks from goals and OKRs instead of waiting for assignments

✨ Benefits

  • 🌍 Work from anywhere — fully remote (except Russia, Belarus, China, Syria, Iran, Yemen, North Korea, and some other regions)
  • 🗓️ Flexible 5-day week — start when it suits you; loosely aligned to CET
  • 💻 Full home-office setup — all the equipment you need, on us
  • 🌴 40 flexible paid days off + paid sick leave
  • ❤️ Benefits — VHI
  • Wellness
  • Mental health support and a referral program
  • 📈 Room to grow — annual development budget + in-person team meet-ups
  • 👋 Welcome Call
  • 🛠️ Technical Call
Full job description

What we're building

BlancVPN is a privacy product used by hundreds of thousands of people worldwide — often in exactly the markets where acquisition is hardest. We're looking for a Performance Marketing Manager | Senior who can find working acquisition channels, prove the economics, and scale them across markets where conditions change fast — including under restrictions, blocking, and censorship.

This is a hands-on growth role for someone who operates independently, decides from data, and rebuilds the playbook — campaigns, landing pages, domains, channels — the moment the old one stops working.

What we're looking for

Core Requirements

  • Fluent Russian and English (B2+)

  • 4+ years of proven performance marketing, including international markets

  • Ability to analyze your own work and prove results in numbers

  • Experience with projects facing restrictions, blocking, or censorship — and an understanding of how to work around those barriers in international markets without violating platform rules

  • Independence, outcome focus, and ownership of results

  • Ability to create tasks from goals and OKRs instead of waiting for assignments

Nice-to-have

  • Experience with PostHog or similar product analytics

  • Experience building and leading a growth team

  • Experience promoting VPNs, mobile apps, or subscription products

What you'll be doing

Acquisition and Experiments

  • Acquire and scale traffic in Russian-speaking and international markets, developing economically sound growth hypotheses

  • Maintain and expand presence in the Russian-speaking market despite regulatory restrictions and blocks — finding, testing, and scaling acquisition channels when familiar ones stop working

  • Run projects in an environment shaped by censorship and blocking, quickly adapting creatives, landing pages, domains, and channels as conditions change

Execution and Scale

  • Make independent decisions and bring projects to target metrics

  • Build a team to scale and grow the function

What we offer

🌍 Work from anywhere — fully remote (except Russia, Belarus, China, Syria, Iran, Yemen, North Korea, and some other regions)
🗓️ Flexible 5-day week — start when it suits you; loosely aligned to CET
💻 Full home-office setup — all the equipment you need, on us
🌴 40 flexible paid days off + paid sick leave
❤️ Benefits — VHI, wellness, language courses, mental health support and a referral program
📈 Room to grow — annual development budget + in-person team meet-ups

Stages

👋 Welcome Call
🛠️ Technical Call
🤝 Pre-Offer Call

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