Senior Manager, Paid Social B2B

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.   Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.   This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

You Will Be

Leading day-to-day social strategy development and activation for assigned B2B clients, under the guidance of senior leadership.

Translating B2B buyer journeys into tactical, data-informed campaign architectures across awareness, consideration, and conversion stages.

Executing and optimizing multi-stage funnel strategies, including content amplification, gated asset promotion, event support, ABM initiatives, and CRM-based retargeting.

Partnering with analytics, paid search, and programmatic teams to deliver integrated demand generation programs.

Supporting measurement and reporting efforts by tying paid social performance to lead and pipeline indicators using tools such as Salesforce, HubSpot, Marketo, or Pardot.

Assisting with B2B new business efforts, including research, POV development, and pitch support.

Preparing client-facing performance recaps and insights, with guidance from Directors, translating results into clear business implications.

Staying current on platform updates and innovations across LinkedIn, Meta, Reddit, X, and other B2B-relevant environments, and recommending opportunities to test new features or targeting approaches.

You Must Have

3-5 years of experience in paid social media advertising, with a strong focus on B2B, SaaS, or lead generation programs.

Demonstrated experience executing full-funnel B2B social campaigns that support pipeline and lead quality goals (MQLs, SQLs, efficiency metrics).

Strong hands-on expertise in LinkedIn Ads and Meta, with familiarity across additional B2B platforms and targeting strategies (ABM, firmographics, CRM lists).

Working knowledge of B2B analytics and martech ecosystems (Google Analytics, Salesforce, HubSpot, Demandbase, 6sense, or similar).

Solid understanding of B2B creative strategy, testing methodologies, and messaging for professional and buying committee audiences.

Experience using social management, reporting, or automation tools such as Smartly or Google Ads Manager.

Strong communication skills, with the ability to clearly articulate performance insights to internal teams and clients.

Bachelor’s degree in Marketing, Business, Analytics, or a related field.

What We Offer