🕒 3 days ago
Leads the Digital PR department, setting its strategy and standards, developing managers, owning performance and growth, and serving as a senior partner to key clients.
Director, Digital PR
🕒 2 days ago
Digital PR StrategyEarned MediaB2B Campaign DevelopmentCampaign Concepting
📜 Description
- Lead and mentor Digital PR Managers through feedback, career development, and performance reviews.
- Direct digital PR strategy and campaigns for enterprise clients, including concept pitching, data-led studies, expert commentary, and content syndication.
- Educate clients on digital PR value, set expectations, and connect campaign KPIs to business goals.
- Represent digital PR in client kickoffs, sales calls, and internal training; maintain training programs and best practices.
- Track team and campaign performance, and collaborate with Creative, Analytics, Content Marketing, and Sales.
- Develop outreach and campaign approaches that build brand authority as search and AI discovery evolve.
🛠️ Requirements
- 6+ years of experience in Digital PR or earned media, including campaign concepting and outreach, in a digital agency environment
- Experience developing and leading Digital PR campaigns for B2B clients, with an understanding of how to build stories around complex products, industries, and decision-makers.
- 2+ years of people management experience leading and coaching a high-performing team
- Advanced knowledge of Pitchbox (or comparable platform) and can use the tool inside and out
- Experience building and executing enterprise Digital PR campaigns, including data-led studies and expert commentary programs
- Demonstrated ability to lead outreach and placement strategy to improve earned media performance
- Experience with SEO and PR tools such as Profound, Ahrefs, SEMrush, and Cision
- Deep understanding of current and future digital trends, including how LLMs and AI platforms are changing content discovery and brand authority
- Strong communication skills, both verbal and written
- Familiarity with reporting and visualization platforms, including Google Analytics and Looker Studio
✨ Benefits
- Remote-first culture
- Unlimited PTO
- Extended winter holiday break
- Flexible schedules
- Work-from-anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical
- Dental
- Vision
Full job description
The Role
We are looking for a Director of Digital PR to join our growing team at Wpromote! Our ideal candidate has a passion for building strong client relationships, deep experience leading digital PR strategy for B2B brands and campaign execution, and the ability to lead, train, and grow a team. A successful candidate is a true earned media expert - someone with a strong point of view on campaign concepting and data-led storytelling, and a clear vision for building brand authority for clients as search and discovery evolve alongside LLMs and AI platforms.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $110,000 - $125,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
#LI-CZ
#LI-Remote
You Will Be
You Must Have
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