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Head of PR

🕒 24 days ago
📍 🇫🇷 France +2 - Remote?🎙️ Leadership📤 Public Relations Manager📢 🇬🇧 English Required📢 🇪🇸 Spanish Required💼 Full-Time
Public RelationsCommunications StrategyLuxury Brand StorytellingMedia Relations
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📜 Description

  • Develop and execute global PR and communications strategy aligned with brand objectives.
  • Build relationships with fashion, luxury, and lifestyle media; lead interviews, features, and editorials.
  • Oversee press coverage for product launches, fashion shows, and brand events.
  • Manage influencer and ambassador partnerships, including gifting and performance tracking.
  • Coordinate media events and collaborate with creative, marketing, and sales teams.
  • Oversee press materials, monitor PR performance, and manage budgets.

🛠️ Requirements

  • Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
  • 5+ years of experience in PR within the fashion or luxury sector.
  • Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
  • Exceptional writing, communication, and presentation skills.
  • Strong organizational and project management abilities.
  • Proficiency in English, Spanish; additional languages (Italian or French) are a plus.
Full job description

SILVIA TCHERASSI

Head of PR

At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships.

RESPONSIBILITIES

• Develop and execute the global PR and communications strategy aligned with brand objectives.
• Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
• Lead press initiatives, including interviews, features, and editorials.
• Oversee product launch coverage, fashion shows, and key brand events.
• Manage influencer and ambassador partnerships, including gifting and performance tracking.
• Coordinate media events and press activations to strengthen brand visibility.
• Ensure seamless collaboration with creative, marketing, and sales teams.
• Supervise preparation and distribution of press releases, media kits, and lookbooks.
• Monitor and report on media coverage, PR performance, and social impact.
• Manage PR budgets, ensuring strategic allocation of resources.

KEY ATTRIBUTES

• Deep understanding of luxury brand storytelling and positioning.
• Strategic thinker with a creative and proactive mindset.
• Detail-oriented, polished, and highly professional in all communications.
• Passionate about fashion, culture, and innovation.

Requirements

REQUIREMENTS

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 5+ years of experience in PR within the fashion or luxury sector.
• Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
• Exceptional writing, communication, and presentation skills.
• Strong organizational and project management abilities.
• Proficiency in English, Spanish; additional languages (Italian or French) are a plus.

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