Lead US-focused PR and communications while owning creator strategy, events, and marketing partnerships to grow brand awareness, secure top-tier coverage, and build Wolf & Badger’s profile across the US and UK.
Head of PR
📜 Description
- Develop and execute global PR and communications strategy aligned with brand objectives.
- Build relationships with fashion, luxury, and lifestyle media; lead interviews, features, and editorials.
- Oversee press coverage for product launches, fashion shows, and brand events.
- Manage influencer and ambassador partnerships, including gifting and performance tracking.
- Coordinate media events and collaborate with creative, marketing, and sales teams.
- Oversee press materials, monitor PR performance, and manage budgets.
🛠️ Requirements
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
- 5+ years of experience in PR within the fashion or luxury sector.
- Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
- Exceptional writing, communication, and presentation skills.
- Strong organizational and project management abilities.
- Proficiency in English, Spanish; additional languages (Italian or French) are a plus.
Full job description
SILVIA TCHERASSI
Head of PR
At Silvia Tcherassi we are seeking a Head of Public Relations to lead the brand’s communications strategy and strengthen its presence across global media, events, and key industry relationships.
RESPONSIBILITIES
• Develop and execute the global PR and communications strategy aligned with brand objectives.
• Build and maintain relationships with top fashion, luxury, and lifestyle media outlets.
• Lead press initiatives, including interviews, features, and editorials.
• Oversee product launch coverage, fashion shows, and key brand events.
• Manage influencer and ambassador partnerships, including gifting and performance tracking.
• Coordinate media events and press activations to strengthen brand visibility.
• Ensure seamless collaboration with creative, marketing, and sales teams.
• Supervise preparation and distribution of press releases, media kits, and lookbooks.
• Monitor and report on media coverage, PR performance, and social impact.
• Manage PR budgets, ensuring strategic allocation of resources.
KEY ATTRIBUTES
• Deep understanding of luxury brand storytelling and positioning.
• Strategic thinker with a creative and proactive mindset.
• Detail-oriented, polished, and highly professional in all communications.
• Passionate about fashion, culture, and innovation.
Requirements
REQUIREMENTS
• Bachelor’s degree in Communications, Public Relations, Marketing, or related field.
• 5+ years of experience in PR within the fashion or luxury sector.
• Established network of media and influencer contacts in fashion, lifestyle, and luxury markets.
• Exceptional writing, communication, and presentation skills.
• Strong organizational and project management abilities.
• Proficiency in English, Spanish; additional languages (Italian or French) are a plus.
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