🕒 2 days ago
Own EMEA field marketing programs from planning through execution, partnering with Sales and cross-functional teams to engage target accounts, generate meetings and pipeline, and optimize regional event performance.
Account Based Marketing Manager
📅 Sep 1
Account-based MarketingField MarketingPublic Sector MarketingSalesforce Marketing Cloud
📜 Description
- Own and execute account-based marketing programs for priority public sector account pods including U.S. Navy, U.S. Marine Corps, and others.
- Partner with GTM stakeholders to create marketing plans that align messaging with each pod's mission priorities.
- Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts.
- Represent Virtualitics at government-focused events, managing pre/onsite/post-event activations.
- Maintain account engagement and pipeline influence in Salesforce Marketing Cloud and report performance to stakeholders.
- Develop tailored content and enablement assets to support pod-specific sales conversations.
🛠️ Requirements
- 5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
- Demonstrated experience building and running multi-channel ABM programs against named account lists.
- Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
- Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
- Willingness to travel to industry conferences and events [up to 25%].
- Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.
- Prior experience at a company serving defense, national security, or critical infrastructure customers.Experience marketing to or within Federal Systems Integrators (FSIs).
- Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms.
- Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
- Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred.
✨ Benefits
- Highly competitive compensation.
- Meaningful equity participation.
- Fully paid medical
- Dental
- Vision coverage for you and your dependents
- Unlimited PTO.
- Flexible work arrangements with remote options.
Full job description
About Virtualitics
Virtualitics is the category leader in AI-native readiness applications for defense, government, and critical infrastructure. Founded on a decade of Caltech research in partnership with NASA/JPL, we are led by scientists, strategists, and servicemembers united by a single mission: to solve the world’s most complex, mission-critical challenges with AI.
Our Readiness AI solutions deliver operational certainty — giving leaders and operators a clear picture of what’s ready, what’s at risk, and what to do next. By identifying risks early, diagnosing root causes, and recommending prioritized actions with transparent, explainable AI, we help organizations move from data complexity to decision advantage.
Behind that impact is relentless innovation. Inventors at heart, we hold 15+ U.S. patents and are leading the shift toward agent-driven readiness. But what truly sets us apart is our culture — relentless about results, grounded in transparency, and driven by compassion for the mission and the people it serves.
If you’re motivated by impact, inspired by technical depth, and ready to build AI that performs where it matters most — you’ll find your mission here.
Our team is excited to find our next Account Based Marketing Manager to join the company.
What you will be doing:
-
Own and execute account-based marketing programs for Virtualitics' priority public sector account pods: U.S. Navy, U.S. Marine Corps, U.S. Air Force, U.S. Space Force, U.S. Army, NatSec, COCOMs, and Federal Systems Integrators (FSIs).
-
Partner with GTM stakeholders to build account based marketing plans that align messaging and content to each pod's mission priorities and procurement cycle.
-
Plan and run integrated ABM campaigns across prioritized marketing channels tailored to named accounts within each pod.
-
Represent Virtualitics at government/defense-focused events, including flagship/service-level events [e.g., AFA Air, Space & Cyber, Sea-Air-Space, AUSA], managing pre/onsite/post-event activations and amplification.
-
Maintain a shared view of account engagement and pipeline influence in Salesforce Marketing Cloud Account Engagement, and report program performance to GTM stakeholders.
-
Develop tailored content and enablement assets, including one-pagers, case studies, presentations, etc., in partnership with GTM, tech/product, mission success teams to support pod-specific sales conversations.
-
Work with the Marketing Director to prioritize account coverage and adjust program investment based on pipeline stage and account tier.
What we are looking for:
5+ years of experience in account-based marketing, field marketing, or public sector marketing, ideally supporting defense, intelligence, or federal civilian audiences.
Demonstrated experience building and running multi-channel ABM programs against named account lists.
Working knowledge of the public sector buying process and the mission priorities of DoW service branches, COCOMs, or NatSec organizations.
Experience partnering directly with GTM stakeholders to align marketing investment with pipeline goals.
Willingness to travel to industry conferences and events [up to 25%].
Strong industry writing and communication skills, with the ability to translate technical capabilities into compelling mission-relevant value propositions for multiple personas.
What are our preferred requirements:
Prior experience at a company serving defense, national security, or critical infrastructure customers.Experience marketing to or within Federal Systems Integrators (FSIs).
Familiarity with Salesforce and Account Engagement (Marketing Cloud), or equivalent CRM and marketing automation platforms.
Bachelor's degree in marketing, communications, or a related field, or equivalent experience.
Must provide one writing sample during interview process
Candidates based near our West Coast (CA) or East Coast (NOVA) offices are preferred.
What are some valued skills:
Skilled at building relationships across the business to influence ideas, manage competing priorities across account pods, and drive buy-in on marketing best practices and recommendations.
A data-driven approach to measuring ABM program impact on pipeline and revenue.
Comfort operating independently in a remote, fast-moving environment.
Fluency in the operational and mission context of defense and national security customers.
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