Senior Creative Strategist

About the Role

Creative is the #1 input to performance marketing — and performance marketing is the engine behind Nourish's growth. As our (Senior) Creative Strategist, you'll own the Creative Strategy function at Nourish: setting the strategy and vision, developing our creative roadmap, collaborating with Production to execute it, and owning the learning loop that fuels the strategy.

You'll report to our Head of Growth & Marketing and fully own our creative strategy roadmap across all channels and all audiences, plus support expanding to new ones. You'll work closely with peers across Creative Production, Media Buying, Product, and more to continue to grow patient acquisition at Nourish.

This is a full-time role based out of our Flatiron office in NYC. We're looking for candidates who are local or open to relocating. We work a hybrid schedule with 3+ days per week in the office.

Key Responsibilities:

• Set and drive Creative Strategy: Define our creative strategy and vision for paid channels and translate it into a concrete, prioritized, hypothesis-driven strategy and roadmap.
• Own the creative learning loop: Run a rigorous loop from creative test to insight to next steps. Build the system to identify the patterns in what is and isn't working and use the learnings to evolve our strategy and roadmap.
• Collab with Production to execute the roadmap: Convert high-level strategy into sharp ad concepts, write briefs, and collaborate closely with our Production team (Design, Copy, Video, UGC) to produce high-quality, performant ads.
• Expand creative strategy to new channels and audiences: Lead the insights, strategy, and roadmaps for expansion into new channels and new audiences, collaborating closely with channel managers and growth S&O.
• Partner cross-functionally: Work closely with Media Buying, Creative Production, Product, and more teammates to grow our paid channels.

We’d love to hear from you if:

• You have 5-7 years of experience in creative strategy and/or growth marketing, with experience managing to growth KPIs and working directly with creative production teams.
• You have strong creative performance instincts. You don't need to be right every time, but you have intuition for what will and won't work on paid, and you understand what makes a good ad.
• You are creatively generative. You never run out of ideas. You can deeply understand a patient’s barriers and motivations, and you’re chronically online enough to turn that into a diverse set of ad concepts.
• You're a strong cross-functional collaborator, especially with creative teams and media buying. You are skilled at getting great output from Design and Copy partners.
• You're fluent in performance data. You have a strong numbers sense, you're good at pattern matching across tests, and you can turn creative analysis into tactical and strategic decisions.
• You bring roadmap rigor. You can set a medium-term creative strategy rooted in first principles and translate it into a tactical monthly roadmap, keeping a high bar across multiple parallel streams without dropping balls.
• You thrive in high-growth, high-stakes environments where you're expected to deliver results, and you're excited to be both the strategic layer and the person still close enough to the work to catch what's off.

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