Lead Growth Strategy

Are you ready to join the exciting journey of TikTak, leading car solution provider that revolutionizes the mobility habit of mega urbanites?

TikTak is Turkey's youngest and fastest-growing car rental & sharing company.

We know the city is full of opportunity, full of excitement, full of life.

For this reason; We are highlighting TikTak as a solution resource in order not to miss a moment in this wide experience pool. We are the new generation transportation brand for the new generation of urban residents, and we are a reason for the city to be experienced to the fullest. TikTak is the shortest way to get from home to work, from campus to concert.

The city is bustling and lively, just like us. In this direction, our goal is to be an important part of daily mobility in city life.

Our goal is also about freedom, innovation, and dynamism. Our work environment is a dynamic environment that supports innovation, where everyone can contribute with their ideas.

We are looking for a Lead Growth Strategy for our rapidly growing teams in this environment.

Your playground as a Lead Growth Strategy at Tiktak

• Identify growth corridors and opportunities to continue scaling Tiktak across acquisition, retention, frequency and cross-sell; expanding the user base while optimizing LTV and CAC
• Develop a deep analytical understanding of user behavior and the drivers of growth across the entire customer journey
• Design and run growth experiments end-to-end; from ideation and A/B testing to roll-out and automation, iterating based on data and results
• Take ownership in the ideation, testing, analysis, modeling and visualization of growth processes to identify optimization opportunities
• Integrate qualitative and quantitative insights to design effective brand, marketing and growth strategies aligned with business goals
• Build customer journeys, CRM lifecycle programs and segmentation frameworks to drive cohort performance
• Collaborate closely with product, operations, analytics, CRM and partnership teams to implement full-funnel growth initiatives
• Keep an eye on market trends, competitive actions and best practices in growth and on-demand mobility

Our game-changer Lead Growth Strategy profile at Tiktak

• BSc or MSc degree from a reputable university, preferably in Engineering (e.g. Industrial Engineering) or Business Administration
• 7+ years of experience in Growth, CRM, Business Development or Data Analytics
• Strong problem-solving skills with a creative and data-driven approach
• Self-starter who takes initiative, drives projects independently and thrives in a fast-paced, ever-changing environment
• Ability to seamlessly transition between high-level strategic thinking and hands-on execution with strong attention to detail
• Highly analytical and comfortable producing key insights and action plans through data analysis
• Solid understanding of growth hacking, funnel mechanics and unit economics
• Experienced in SQL or other query languages, combined with a strong foundation in mathematics and statistics; familiarity with BI tools (e.g. Tableau, Looker, Power BI) is a plus

The benefits of TikTak offer you

• 🪄 TikTak+ Budget
• 🏖️ Holiday Budget
• 📈 Stock Options Based on Company Alignment and Performance
• 💰 Salary Bonus
• 🚗 Mobility Budget
• 🗓️ 20 Days of Annual Leave
• 🩺 Private Health Insurance