Own and scale the CRM function by designing and optimizing email, push, and in-app communications, building automated audience journeys, and improving engagement, conversion, retention, and other business outcomes.
Technology Systems Analyst, Marketing
📜 Description
- Maintain Segment tracking plans, including event and property schemas, naming conventions, validation rules, and documentation.
- Investigate tracking violations and unplanned events with engineering and marketing stakeholders, and drive fixes to completion.
- Administer Segment, Iterable, Unbounce, and Jotform, including user access, integrations, configuration, and troubleshooting.
- Support marketing campaigns, journeys, audiences, and data syncs; QA Iterable campaigns and audience segments as needed.
- Coordinate platform updates and integrations, assess workflow impacts, and submit change requests through the CAB process.
- Partner with engineering, data, analytics, and CRM teams on tracking, data quality, governance, reporting, and team enablement.
🛠️ Requirements
- 2-4 years of experience in marketing operations, marketing technology, business/data analysis, or a similar analyst role.
- Hands-on experience with Segment or a comparable customer data platform, and Iterable or a comparable marketing automation or ESP platform.
- Working understanding of event-based tracking, including events, properties, schemas, APIs, and webhooks.
- Comfort reading and troubleshooting JSON payloads and basic data structures.
- Strong troubleshooting, analytical, problem-solving, and organizational skills.
- Ability to explain technical concepts to non-technical stakeholders and translate business requests into technical specifications.
- Detail-oriented, with strong ownership of documentation and data governance; comfortable navigating ambiguity.
✨ Benefits
- Competitive benefits: Enjoy a 6% 401(k) match with immediate vesting
- Flexible time off
- Comprehensive health and dental plans
- Plus wellness and mental health support through Peloton and Talkspace
- A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
- Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop, and apply their unique talents.
- Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
Full job description
The Technology Systems Analyst, Marketing owns the day-to-day health and configuration of the organization's enterprise marketing technology platforms outside of content management systems — primarily Segment and Iterable. This person is the marketing team's go-to technical resource for current configurations and audit needs. They translate platform capabilities into practical solutions for campaigns, audience segmentation, and customer data needs.
A central part of the role is the ongoing care and maintenance of Segment tracking plans: ensuring event and property schemas are accurate, well-documented, and enforced across the organization's data sources so that downstream marketing, analytics, and reporting can trust the data they receive.
In addition, this person will help build foundational processes, documentation, governance, and best practices for configuring and maintaining these marketing technology platforms.
The ideal candidate enjoys creating structure in ambiguous environments, learning new technologies quickly, and partnering with stakeholders across teams to solve operational challenges.
How You Will Contribute
Segment Tracking Plan Care & Maintenance
Platform Administration & Support
Cross-Functional Collaboration & Enablement
Data Governance and Compliance
What You Will Bring
Standout Candidates Will Bring
What We Offer
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