At Rula, we are a remote-first company that believes mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.
We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.
We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.
About the Role
We are hiring a Sr. Healthcare Sales Manager to lead the field team to drive forward the Rula mission. In this role, you will lead and develop a team of Account Executives who work directly inside medical practices across the Western United States, turning provider interest into real referral partnerships that get patients into needed care. To do this, ~50% travel is required. Behavioral health has historically operated in a silo, disconnected from the primary care relationships that patients trust most. This role is about changing that at the source.
The providers your team works with are not just being asked to add a new vendor. They are being asked to see mental health differently: not as something they can hand off with a pamphlet, but as a clinical responsibility they own. Getting a patient into behavioral health care is not a nice-to-have in a quality care model. It is a need-to-have, and it is on the PCP to make it happen. Your team's job is to shift that perspective, equip providers with the tools to act on it, and hold the connection between primary care and mental health together in a way the system has never done well.
You will be in the field coaching your team through those conversations, ensuring that every signed practice becomes an active one, and raising the standard for what patients can expect when they ask their doctor for help. This role reports directly to the Director of Provider Group Sales and sits at the core of how Rula grows.
Required Qualifications
7+ years of field sales experience selling to outpatient medical practices, with demonstrated success across multiple practice types (solo, small group, mid-market) and multi-stakeholder buying processes involving physicians, office managers, and administrators
3+ years of direct people management with at least 3 direct reports in a field sales environment. Must include hands-on accountability for field activity metrics (visits, meetings, demos) alongside revenue outcomes, and demonstrated ability to develop and retain high-performing reps. Candidates must also be comfortable managing a distributed team remotely, including asynchronous coaching, virtual pipeline reviews, and maintaining rep engagement without daily in-person oversight
Proven ability to drive provider behavior change beyond the point of agreement
Hands-on experience with in-person sales tactics in clinical settings, including lunch and learns, cold walk-ins, scheduled office visits, and rep ride-alongs
Must reside in a state within the Pacific or Mountain time zone, with the ability to travel ~50% or more within territory for field visits, team ride-alongs, and practice-level activation support
Preferred Qualifications
While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.
Experience in behavioral health, mental health, or specialty referral sales (e.g., psychiatry, therapy, substance use treatment)
Experience hiring, onboarding, and ramping field sales reps from scratch
Experience at a high-growth startup or scaling healthcare technology company where process and playbook were still being built
Familiarity with value-based care (VBC) or ACO dynamics and how they influence provider decision-making
Proficiency with Salesforce CRM at a management level (pipeline review, rep activity tracking, reporting)
We're serious about your well-being! As part of our team, full-time employees receive:
100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend
Our team
We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.
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