Channel & Performance Marketing Internship - Summer 2027

Company Description

Red Wing Shoe Company is based in Red Wing, Minnesota, just 40 minutes from St. Paul, where our corporate office sits along the Mississippi River in downtown Red Wing. We are a global company with 2300 employees around the world, but we maintain a close-knit family atmosphere that comes with being a privately-held company. We're rich in history and tradition, but innovation drives us to deliver best-in-class product solutions and highly rated customer experiences. Focus on our employees and company culture results in meaningful employee engagement across the organization. Our Guiding Behaviors of Living our Values, Honoring our Brands, Inspiring our People, Centering on our Customers, and Preserving the long term success and legacy of our Company are the foundation on which we build our future.

Job Description

Red Wing Shoe Company is excited to announce our 2027 Internship Program! The program is designed to offer you meaningful work that will prepare you for your career. You’ll get to see first-hand how our corporate teams develop strategies and practices that support our retail and manufacturing partners, and customers worldwide.

This position offers a hybrid work structure. Candidates must live within a commutable distance of Red Wing, MN, as the role requires onsite work on Tuesdays and Wednesdays. Interns will generally work 40 hours per week, Monday through Friday, during core business hours. The typical schedule includes a shorter workday on Fridays, often ending around 1:00 p.m., though schedules may vary based on business needs.

Compensation is $25/hr.

What to Expect:

Our Channel & Performance Marketing Internship offers hands-on experience supporting marketing initiatives that drive engagement across retail, wholesale, and partner channels. The intern will collaborate with cross-functional teams, contribute to campaign planning and execution, and gain exposure to content creation, event marketing, and product launch activities in a dynamic brand environment.

As a Marketing Intern, you will:

• Develop and execute retail marketing assets that support product launches, promotional campaigns, retail events, and brand storytelling across Red Wing's network of 500+ retail locations and wholesale partners.
• Partner cross-functionally with brand marketing, product marketing, sales, creative teams, and external agencies to create and deploy marketing tools that drive customer engagement and sales performance.
• Support planning and execution of the annual Red Wing Warehouse Sale by developing communication materials, coordinating marketing deliverables, and helping optimize customer outreach strategies.
• Assist with channel marketing initiatives, including product launch campaigns, partner marketing programs, and content development for key partnerships such as SkillsUSA and other strategic organizations.
• Contribute to marketing content creation by supporting product photo and video shoots, coordinating logistics, collaborating with production teams, and helping manage talent and creative assets.

Qualifications

We’re looking for students who meet the following requirements:

• Currently pursuing a degree in Business, Marketing or Communications
• A learning mindset with a sense of curiosity  
• Excellent communication skills (written and verbal)
• Excellent time and priority management skills
• Organized, detail oriented and able to work independently
• Ability to work with multiple stakeholders, various deadlines and deliverables
• Ability to build relationships within the organization, outside of immediate team
• Nice to have: Experience with apparel, footwear, or trades category

Additional Information

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651-388-8211.

Please view Equal Employment Opportunity Posters provided by OFCCP at https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm

All offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company, Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)