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Solutions Product Marketing Manager

๐Ÿ•’ 24 days ago
Product MarketingGo-to-market StrategyB2B MarketingEnterprise Buying Motions

๐Ÿ“œ Description

  • Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting. You'll go deep on buying
  • Own vertical GTM as a system, not one-off campaigns
  • Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI, personas, decision processes, and competitive alternatives
  • Build and run vertical awareness campaigns across paid, organic, and owned channels, including webinars, landing pages, and industry-specific creative
  • Arm enterprise sales with battle cards, objection handling, persona-specific talk tracks, and deal-stage content that moves revenue
  • Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical

๐Ÿ› ๏ธ Requirements

  • 8+ years of product marketing experience, B2B preferred
  • Proven track record building and executing vertical or industry-specific GTM strategies that drove measurable pipeline
  • Deep understanding of enterprise buying motions, comfortable with long sales cycles, multi-stakeholder deals, and C-suite messaging
  • Exceptional storytelling and writing skills, able to distill complex capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
  • Advanced proficiency using AI tools to drive marketing outcomes
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