Moon Active is one of the world's fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.
As we expand, we're lookingย for a Mobile User Acquisition Managerย to join our amazing Marketing team.
Responsibilities
Acquire new and high-quality players for our games in an efficient and profitable manner.
Scale, manage, and optimize performance campaigns across a diverse ecosystem, simultaneously leveraging paid social, DSPs, and offerwalls.
Build strategic relationships with key acquisition partners, and ad networks.
Conduct advanced data analysis to identify key growth trends and lead experimental research into emerging verticals to drive continuous learning.
Manage fast-paced performance marketing projects under tight schedules and budget constraints.
Expand your scope beyond standard user acquisition through specialized development channels in ad monetization, retargeting, and creative pipelines, collaborating closely with cross-functional teams like Product, Art, and R&D.
Integrate custom AI tools into daily workflows to automate campaign optimization, streamline data analysis, and boost operational efficiency.
Requirements
2 + years in mobile user acquisition and ad buying analysis experience at scale
Campaign management on self-served platforms - a Must
Highly analytical and technical: Understands components of ad calls across various channels
Ability to manipulate and analyze large quantities of data and present it in reports
Deep understanding of mobile attribution
Willingness to learn and use third party ad systems such as ad servers, DSPs, and analytics tools
Ability to take on multiple projects at the same time
Strong organizational, analytical, presentation and problem solving skills
Profound knowledge of MS-Office Products (Excel in particular)
Fluent English - verbal and written
๏ปฟAdvantage
Bsc in Industrial Engineering, Economics, Statistics or similar field.
#LI-Hybrid
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