As the Account-Based Marketing (ABM) Manager for the Americas, you will play a key role in bringing Mendix's global ABM strategy to life across North America and Latin America. You'll partner closely with regional Sales, BDR, Customer Success, and Marketing teams to execute high-impact 1:1 and 1:few ABM programs that reflect the outstanding dynamics of the Americas region and accelerate account progression.
While aligned to a global ABM strategy, you will be responsible for regional execution, adapting messaging, campaigns, events, and experiences to meet local market needs while maintaining global consistency.
This is a phenomenal opportunity for a creative, strategic marketer who understands the diverse Americas landscape and enjoys developing innovativeDrive Regional ABM Execution
Execute Mendix's global 1:1 and 1:few ABM strategy across the Americas region, adapting programs to regional priorities, customer needs, and market dynamics. Serve as the voice of the Americas region within the global organization, providing market insights, identifying regional opportunities, and helping evolve global programs based on customer and sales feedback.
Develop innovative account-based campaigns and experiences that help progress strategic opportunities through the sales cycle, including executive engagement, workshops, direct mail, field experiences, customer events, and digital programs.
Work closely with Sales and BDR teams to identify priority accounts, develop account engagement strategies, and align marketing programs with outbound sales motions that drive meetings, pipeline, and opportunity progression.
Partner with global ABM, Product Marketing, Digital, and Content teams to localize campaigns, messaging, and content for North American and Latin American markets while ensuring consistency with global strategy.
Coordinate multi-channel ABM programs across digital, outbound, events, paid media, web personalization, and executive engagement to reach technical, business, and executive stakeholders across the buying group.
Work with platforms such as Demandbase, Qualified, CRM, and marketing automation tools to implement personalized campaigns and measure account engagement. Provide input on Americas-specific technology, data, and process requirements to ensure regional success in ABM execution.
Monitor account engagement, meetings, pipeline progression, and campaign performance. Use data, sales feedback, and regional insights to continuously improve programs and enhance business impact.
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