Leads go-to-market strategy and performance-driven campaigns that make complex public benefits accessible, build trust with residents, and drive measurable enrollment across city and state programs.
Engagement Marketing Lead
📜 Description
- Design and maintain repeatable marketing operating models for consistent engagement across commercial and large customers.
- Create customer-segmented engagement playbooks and B2B2C marketing strategies for Customer Marketing and Customer Success teams.
- Partner across teams to develop automated, trigger-based communications that increase member registration and utilization.
- Oversee a library of customizable, on-brand marketing assets and toolkits with Creative Design and Content teams.
- Develop measurement and reporting with Analytics, using results to refine, expand, or retire programs.
- Own and improve the templates, tools, workflows, and systems that support engagement marketing at scale.
🛠️ Requirements
- Experience: 5+ years in marketing, including experience building, standardizing, or scaling marketing programs across multiple customer segments or accounts; B2B2C or consumer health experience a plus.
- Systems and Process Thinking: Demonstrated ability to design scalable processes, playbooks, and operating models — not just execute one-off campaigns.
- Data-Driven: Analytical mindset with experience using data to evaluate program performance across many accounts simultaneously and translate insights into scaled marketing recommendations and high performance.
- Cross-Functional Collaboration: Proven track record of working effectively across Marketing, Customer Success, Operations, and Analytics teams to build and ship solutions. .
- Communication Skills: Excellent written, verbal, and presentation skills, with the ability to bring diverse stakeholders along as you evolve ways of working and customer marketing activities..
- Project Management: Strong organizational skills and demonstrated success managing multiple concurrent initiatives.
- Technical Tools: Familiarity with Salesforce, Gainsight, Highspot, and/or Jira required.
- Adaptability: Comfortable operating with a good deal of latitude, exercising judgment in selecting the right methods and techniques as priorities evolve.
Full job description
As our Engagement Marketing Lead, you will play a key role in scaling member registration and engagement across Lyra Health's full book of business. Building the operating models, playbooks, and scaled marketing solutions that make it possible to deliver high-quality engagement to every customer without requiring 1:1 customization. We're looking for a builder and systems thinker who can translate what works with individual customers into repeatable marketing programming and processes that reach many customers efficiently, and who is comfortable partnering across Customer Marketing, Customer Success, Strategy & Operations, and Analytics to make that happen.
This role is ideal for someone who thinks in systems and repeatable models rather than one-off solutions — a marketer who wants their impact to be felt across hundreds of customers rather than a handful.
Responsibilities
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