Develop performance-driven creative across UGC, paid social, and social-first formats by shaping concepts and briefs, guiding creators, reviewing assets, and translating audience insights and performance data into creative recommendations.
Lead end-to-end UX/UI design for Shopify ecommerce sites, paid-media landing pages, and CRO experiments, translating hypotheses and performance results into responsive, conversion-focused experiences.
Own day-to-day client relationships and cross-channel execution for a portfolio of digital marketing accounts, delivering performance insights, reporting, and growth plans while developing broader strategic leadership.
Coordinates email and SMS lifecycle programs across client accounts, managing campaign briefs, production, QA, deployment, performance reporting, and platform troubleshooting to support effective CRM marketing.
Build and lead the CRO function, delivering onsite optimization and paid landing page strategies while establishing scalable processes, growing client revenue, and developing a team as demand supports it.
Own day-to-day client relationships and cross-channel execution for a portfolio of accounts, delivering performance insights, reporting, and growth plans while developing broader strategic leadership.
Lead paid search strategy and campaign execution for DTC ecommerce clients, optimizing Google and Microsoft Ads performance, guiding client onboarding, and identifying opportunities to grow client accounts.
Own performance-focused creative strategy across client accounts, turning data, consumer insights, and business goals into creative direction, testing plans, and clear recommendations that improve campaign performance.
The CRM Manager leads acquisition and retention strategy for 6+ DTC clients, overseeing email and omnichannel campaigns, client relationships, reporting, quality assurance, and the development of CRM Analysts.
Leads paid social strategy and performance across DTC client accounts, owning client relationships, media buying, testing, and cross-functional execution while mentoring team members and improving department practices.
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