Campaign Operations Specialist

LastPass is looking for a Campaign Operations Specialist:

LastPass is looking for a Campaign Operations Specialist to build and deploy targeted, timely campaigns. In this mid-level role, you will use marketing automation and data to reach customers at the right moment, helping LastPass give everyone seamless access to everything they need to work fast, move fast, and stay protected.

About the team:

You’ll join Lifecycle and Campaign Operations, part of our Marketing organization. The team builds, tests, and deploys campaigns for Lifecycle and Demand Generation. Its work supports our biggest growth priorities: stronger renewals, expansion across our existing customer base, and better trial conversion. You’ll help ensure every campaign launches accurately and on time.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You’ll report to the Senior Manager, Lifecycle and Campaign Operations, and work alongside a Campaign Operations Manager and a Lifecycle Marketing Manager. You’ll partner with Demand Generation on campaign needs, Marketing Operations on platform and data, and Analytics on measurement. You’ll also work with Sales, Product, and Customer Success on the data behind each campaign.

What are some of the exciting challenges you will be working on?

• Use marketing automation to deploy targeted, timely campaigns that reach customers at the right moment
• Build and maintain nurture tracks that move prospects and customers toward trial, adoption, and expansion
• Execute ABM and multi-channel programs for target accounts, working from clear campaign briefs
• Set up real-time triggered campaigns that respond to customer behavior and product activity
• Use marketing, sales, and product data to segment audiences and personalize sends
• Work within the marketing data environment so every campaign runs on accurate, current data
• Flag and help resolve Salesforce and Marketo sync issues before they reach customers
• Use AI and MCP connections to speed up campaign builds, testing, and data checks

What does it take to work at LastPass?

• Proven experience in building nurture, ABM, and triggered programs in Marketo
• Working knowledge of Salesforce data structures and how they sync to Marketo
• Proven experience in using marketing, sales, or product data to segment audiences and personalize campaigns
• AI fluency, including using MCP connections to work with Marketo and other data sources
• Recognized as a structured thinker who stays highly organized across many campaigns
• Recognized as a careful builder who tests thoroughly and protects data accuracy

It's great, but not required:

• Experience working with a customer data platform (CDP)
• Experience utilizing deliverability tools to ensure optimal message reach and quality