Manage paid acquisition campaigns across web and mobile, using performance data and experimentation to grow traffic and conversions while optimizing CPA, CAC, and ROAS across company products.
User Acquisition Manager
📜 Description
- Manage campaign operations, funnel calculations, and technical setup.
- Analyze advertising campaign effectiveness.
- Run and scale creatives through systematic testing.
- Test and scale emerging ad networks when relevant.
🛠️ Requirements
- Experience with ad-monetized word/puzzle games (IAA/Hybrid)
- Long LTV projects (180+ day payback)
- Testing and scaling emerging ad networks
✨ Benefits
- 🌴 18 business days of compensated day-offs
- 8 paid Personal Days a year + 1 day is added every year
- 👉 Flexible Public Holidays policy
- ❤️🩹 100% Sick Leave compensation
- 💻 Payment for wear and tear on equipment while using a personal computer
- 🌐 Remote work User Acquisition Manager @ Joyteractive
Full job description
🚀 We are Joyteractive - a leading mobile game developer and publisher specializing in the captivating world of puzzle games. Today, our team boasts 70+ rock star professionals, and we're on the lookout for talented individuals to help us dominate the world of puzzles!
🔝 Our flagship game, Cryptogram: Word Brain Puzzle, consistently ranks in the top word puzzle games in the US:
🏆 #1 in the Cryptogram niche by downloads
✏️ #3 in Word Games
We're on the hunt for a skilled User Acquisition Manager with previous successful experience in games.
For what tasks?
Operational management of campaigns, funnel calculation, technical setup of campaigns
Analysis of the effectiveness of advertising campaigns
What kind of professional are you looking for?
2+ years in mobile gaming UA
Experience managing paid traffic profitably
Strong understanding of ARPU, Retention, LTV, eCPM, CPI dynamics
Hands-on work with: Google Ads, Meta, Video Networks. Google Ads, Meta are the main priority.
Experience running and scaling creatives via systematic testing
Russian fluent
Nice to Have
Experience with ad-monetized word/puzzle games (IAA/Hybrid)
Long LTV projects (180+ day payback)
Testing and scaling emerging ad networks
We value ownership, data skepticism, and hypothesis-driven decision making.
Job Benefits:
🌴 18 business days of compensated day-offs
8 paid Personal Days a year + 1 day is added every year
👉 Flexible Public Holidays policy
❤️🩹 100% Sick Leave compensation
💻 Payment for wear and tear on equipment while using a personal computer
🌐 Remote work
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