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Marketing Manager US

πŸ•’ 3 days ago
Go-to-market StrategyChannel Partner MarketingCo-marketingIndustry Solutions Marketing
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πŸ“œ Description

  • Shape the US go-to-market plan across channel partnerships and brand-direct campaigns, setting priorities and measuring results.
  • Develop co-marketing programs with channel partners, including campaigns, enablement materials, webinars, events, and co-marketing funds.
  • Create industry-specific messaging, use cases, case studies, landing pages, and campaigns.
  • Plan and optimize full-funnel campaigns across paid, email, social, SEO, web, and events, including event follow-up.
  • Turn technical expertise and demos into solution briefs, thought leadership, webinars, and sales materials.
  • Build AI-enabled marketing workflows and track pipeline, partner revenue, funnel conversion, and lead quality.

πŸ› οΈ Requirements

  • First 90 days: You know our portfolio, partners and buyers. You have shipped a first partner co-marketing campaign and a priority industry one-pager, set a baseline for funnel metrics, and proposed the US go-to-market plan.
  • By 6 months: A repeatable partner co-marketing playbook and at least one industry solution campaign are live and generating measurable pipeline, with AI workflows noticeably speeding up how the team produces and reports.
  • By 12 months: The go-to-market engine contributes measurable partner-sourced and brand-direct pipeline, and you are ready to take on more scope as the US business grows.
Full job description

We turn every customer interaction into an opportunity. We connect conversations, customer data and payments with AI Agents so that companies can deliver personal customer journeys at scale: both online and in person.

β€œThe entire customer journey. One platform”

What we value

Every CM.com colleague, connects to our 4 shared values:

Drive and Lead

You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward.

Grow and Learn

The growth of our colleagues and our customers is our priority. You like to experiment, learn continuously and actively share knowledge and insights with others.

Together and Care

We work together and we believe that diverse perspectives lead to stronger outcomes. You value the social side of work, you show genuine interest and care about one another’s well-being.

Speed and Change

By welcoming AI Agents into our organisation, we fundamentally change how work is done. You are comfortable with change and you love working in a high paced environment.

The Role

CM.com is building its go-to-market engine in the US, and we are looking for a marketer to help design it and run it. As Marketing Manager, you will work side by side with our US Partner Sales Managers and our AI Technical Solutions Consultant to turn our platform into pipeline through two motions: channel partnerships and brand-direct campaigns built around industry solutions.

This is a builder role for an early-career marketer ready to take on real scope. You will have a seat at the table, a US sales team that wants to collaborate with you, and the mandate to use AI to do the work of a much larger team. You will move between strategy and execution, across every pillar of marketing, and see your work show up in pipeline. This is a fully remote role for candidates based in the Eastern Time Zone.

You will

  • Help architect the US go-to-market plan: Shape our strategy across the channel partner and brand-direct motions, with clear priorities, targets and a regular rhythm of measuring what works and adjusting.

  • Co-market with our channel partners: Work with the Partner Sales Managers to build partner-ready programs: joint value propositions, co-branded campaigns, onboarding and enablement kits, partner webinars and events, and co-marketing funds.

  • Own industry solutions marketing: Turn our platform into vertical stories for the industries we prioritize with Sales: messaging, use cases, case studies, landing pages and campaigns that speak to a specific buyer.

  • Run full-funnel demand generation: Plan, launch and optimize campaigns across paid, email, social, SEO, web and events, from first touch to sales-qualified pipeline, including follow-up on events and trade shows.

  • Turn expertise into content: Partner with our AI Technical Solutions Consultant to translate demos, use cases and technical know-how into solution briefs, thought leadership, webinars and sales materials.

  • Build the AI-powered marketing engine: Design and run AI-enabled workflows for research, content production, personalization, lead qualification and reporting. Document what works and share it with the team and global marketing.

  • Measure what matters: Track pipeline, partner-sourced and partner-influenced revenue, and conversion across the funnel, and keep a tight feedback loop with Sales on lead quality.

  • Be the US voice in global marketing: Adapt global brand and content for the US market and bring back insight on customers, partners, competitors and market trends.

What success looks like

  • First 90 days: You know our portfolio, partners and buyers. You have shipped a first partner co-marketing campaign and a priority industry one-pager, set a baseline for funnel metrics, and proposed the US go-to-market plan.

  • By 6 months: A repeatable partner co-marketing playbook and at least one industry solution campaign are live and generating measurable pipeline, with AI workflows noticeably speeding up how the team produces and reports.

  • By 12 months: The go-to-market engine contributes measurable partner-sourced and brand-direct pipeline, and you are ready to take on more scope as the US business grows.

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