Create and iterate high-converting paid social ads across static, motion, and short-form video formats, using performance insights and generative AI workflows to scale creative output.
Performance Creative Strategist
π Description
- Develop creative strategies and design ads and landing pages using performance data such as CTR, CPL, and conversion rates.
- Translate B2B positioning, offers, and audience insights into visual designs in Figma.
- Collaborate with clients and teammates to refine creative direction.
- Plan creative tests, develop hypotheses, design variants, and evaluate results.
- Manage multiple client projects and deliver high-quality work at pace.
- Review performance feedback and iterate on creative to improve effectiveness.
π οΈ Requirements
- A portfolio of personally created performance ads, landing pages, or web designs; template-based work does not meet this requirement.
- Experience designing performance creatives in Figma, with documented results from paid social or paid search campaigns, such as CTR, CPL, conversion rates, or creative tests.
- Ability to translate B2B positioning and target audience insights into effective ad or landing page designs.
- Experience with Meta Ads and LinkedIn Ads creative; professional design tools are required.
- Native-level German and the ability to work independently while managing multiple client projects.
- Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.
β¨ Benefits
- Annual salary: β¬45,000 to β¬65,000. Permanent, full-time position with a six-month probation period. Visa sponsorship is not available.
Full job description
About the Role
Join a B2B performance marketing team creating data-driven advertising and landing page designs for clients. You will shape creative strategy from initial messaging through finished designs, helping campaigns improve measurable outcomes.
What You'll Do
Develop creative strategies and design ads and landing pages using performance data such as CTR, CPL, and conversion rates.
Translate B2B positioning, offers, and audience insights into compelling visual designs in Figma.
Collaborate with clients and teammates in strategy meetings to refine creative direction.
Plan and run creative tests, including developing hypotheses, designing variants, and evaluating results.
Manage several client projects at once and deliver high-quality work at pace.
Review performance feedback and iterate on creative to improve effectiveness.
What We're Looking For
A portfolio of personally created performance ads, landing pages, or web designs; template-based work does not meet this requirement.
Experience designing performance creatives in Figma, with documented results from paid social or paid search campaigns, such as CTR, CPL, conversion rates, or creative tests.
Ability to translate B2B positioning and target audience insights into effective ad or landing page designs.
Experience with Meta Ads and LinkedIn Ads creative; professional design tools are required.
Native-level German and the ability to work independently while managing multiple client projects.
Agency experience, motion design, video editing, AI tools, copywriting, or Webflow experience is a plus.
Compensation & Benefits
Annual salary: β¬45,000 to β¬65,000. Permanent, full-time position with a six-month probation period. Visa sponsorship is not available.
Location
Hybrid in Berlin, Germany, with three days per week in the office. The first month is full-time on-site.
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