Hi, we're Butter 👋
We're building a creative platform where people and AI agents can create together using more than just generation.
Today, creative tools force you to choose. Traditional software gives you control, but takes time and expertise to master. AI can generate content in seconds, but changing or refining the result often means starting over.
Butter brings the best of both together.
Our approach is built around code. Instead of generating flattened videos or images, AI can build fully editable designs, motion graphics, and videos that you can change yourself, or keep working on with your agent. Every element can be adjusted, reused, or remixed without starting from scratch.
We're a small team of engineers and creatives who care deeply about craft, building the tools we believe should exist.
As Butter's first Head of Content & Media, you'll build our media arm from the ground up. Think of it as launching a channel from scratch inside a software company. You'll create bite-sized video content on a weekly cadence, test formats and hooks relentlessly, and build a team of editors, motion designers, and writers to scale it. Working directly with the CEO, you'll turn product launches, partner collabs, and tutorials into content people actually want to watch, not feature announcements.
Domains You'll Own:
Content cadence and output (2–3 pieces per week to start)
Creative direction and hook testing
Freelance production team
Creator and influencer collaborations
Audience growth and content performance
Overall You'll:
Stand up Butter's content engine from zero: formats, workflows, and a publishing calendar
Concept, script, and direct short-form video that stands out rather than copying what's already out there
Run structured experiments on hooks, formats, and platforms, then double down on what works
Recruit, brief, and manage a bench of freelance video editors, motion designers, and copywriters
Partner with creators and influencers to extend reach through collaborations
Turn new features, tutorials, and partner collabs into entertaining, shareable content
Build the systems and feedback loops that keep content shipping consistently
[Help design a scalable production model, including a potential offshore team]
4+ years building content, media, or creator programs, ideally with at least one built from scratch
Video-first: you've conceptualized, directed, or produced short-form video, not just written content
Experience managing freelancers or production teams on a recurring cadence
Deep fluency in modern social media: algorithms, hooks, and what makes content spread today
A creative point of view that's a little unconventional, balanced with type-A operational discipline
A track record of measurable results: views, followers, engagement, or signups driven by content you built
You've built your own following or worked as a creator
You've run influencer or creator partnership programs
You've produced a recurring show, podcast, or episodic series
Background in modern digital media, a creative agency, or as a founding marketer at a startup
💪 Built to Last
The most enduring products (Canva, Figma, Notion) took years to get right. We've taken the same path: stayed lean, grew through a passionate community, and tackled hard technical problems that set us up to build something enduring.
Now we've raised $8M+ from top-tier investors. You'll join as an early leader with real ownership and a direct hand in shaping how Butter scales.
❤️ Customer Love
Butter powers video creation for 40,000+ brands, creators and agencies, including Crocs, Netflix and Pinterest, as well as global artists like Blackpink and Future. We’ve grown purely through word of mouth. People don’t just try Butter. They use it daily and tell people about it. You’ll be joining as we enter our next stage of growth.
💨 A Team That Ships
We care deeply about the customer experience and release weekly. We bring decades of experience building products at Figma, Headspace, Meta and Squarespace. Now we're focused on one thing: redefining what creative software can be.
🙌 World-Class Mentors
We're backed by founders and leaders from OpenAI, Shopify, Notion, Airtable and The Browser Company. They've built the products we admire most, and now they're helping us build ours.
Butter is a well-funded, ambitious team rethinking what creative tools can be. We’re remote-first and distributed, with optional offices in Los Angeles and Toronto. If this sounds like your kind of challenge, we’d love to hear from you.
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