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Senior Product Manager, Demand Growth

๐Ÿ•’ 2 days ago
B2C GrowthProduct ManagementDemand GenerationConversion Rate Optimization
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๐Ÿ“œ Description

  • Own the Acquisition and Conversion pods, spanning discovery channels and the end-to-end booking funnel.
  • Develop and scale acquisition channels across SEO, AI discovery, paid marketing, partnerships, organic, and CRM.
  • Identify booking funnel friction and design improvements to increase conversion, revenue, and user intent capture.
  • Run and prioritize experiments, analyze results, and quickly stop underperforming bets.
  • Partner with engineering, design, data, SEO, and performance marketing to deliver growth initiatives.
  • Use AI tools to analyze data and own full-funnel metrics from traffic and activation through conversion and GMV.

๐Ÿ› ๏ธ Requirements

  • Background in B2C growth, preferably in a demand-side marketplace or consumer app.
  • Hands-on experience using AI in a professional role and running analysis with LLMs.
  • Track record building compounding growth systems that continue delivering after launch.
  • Strong data and experimentation skills, including funnel diagnosis, metric selection, and combining quantitative and qualitative insights.
  • Comfort owning full-funnel metrics and working autonomously as an individual contributor.
Full job description

๐Ÿ’™ About Bounce

At Bounce weโ€™re on a mission to make peopleโ€™s journeys lighter, because we believe nobody should have to plan their day around their stuff.

We started with the largest luggage storage network on the planet: 35,000+ local businesses across 100+ countries, where travelers drop their bags and get on with their day. Now weโ€™re going further, with luggage delivery and our own 24/7 lockers. Our goal is for โ€œbounce itโ€ to be the first thing people say when they arrive in a new city.

Weโ€™re a small, nimble team across Lisbon, San Francisco, and Tokyo. We move fast, test ideas early, and change course when the data tells us to. If you want to make travel lighter for everyone, come build it with us.

We were named the fastest-growing travel company in the US on the 2024 Inc 5000, and weโ€™re backed by leading Silicon Valley investors, including a16z, General Catalyst, and 359 Capital.

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About the role

As the Senior Product Manager, Demand Growth at Bounce, you will own two critical pods within the Demand cluster:

  • Acquisition Pod โ€” driving how users discover Bounce across SEO, AI discovery, paid marketing, and partnerships.

  • Conversion Pod (CRO) โ€” optimizing the end-to-end booking funnel to maximize conversion, revenue, and user intent capture.

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The mission

Your mission is simple: grow demand efficiently by improving both traffic quality and conversion performance.

Youโ€™ll translate Bounceโ€™s growth strategy into data-driven product bets, partnering closely with engineering, design, data, SEO, and performance marketing. From landing page architecture and geospatial discovery experiences to checkout flows and experimentation frameworks, youโ€™ll lead initiatives that directly drive GMV growth.

This is a high-impact role for a product manager who thrives at the intersection of growth, experimentation, and user behavior โ€” someone equally excited about acquisition strategy and deep funnel optimization.

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Where you come in

You own demand. From the first time someone hears about Bounce to the moment they pay.

That means three things:

  • Top-of-funnel strategy. Figure out where our next users come from then build and scale new channels.

  • Conversion rate optimization. You can spot where users experience friction, understand whatโ€™s causing it, and design solutions to remove it.

  • Work closely with teams across all key acquisition channels, including paid, SEO, organic, and CRM.

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Your Profile

  • You have background in B2C Growth. Preferably demand side marketplace, online dating, social consumer apps, or similar.

  • Youโ€™re AI-native. You run analysis with LLMs and have used AI in a real job, not just for side projects.

  • Track record building compounding growth systems. Point to loops or platforms still delivering post-launch.

  • You prefer to stay hands-on as an individual contributor. We rely on an elite group of high performers rather than building large teams.

  • Sharp on data and experimentation: pick metrics, diagnose funnels, size bets, mix quant and qual to call what matters.

  • Youโ€™re comfortable owning full-funnel metrics, from traffic and activation to conversion and GMV.

  • Systems thinker. Sees how acquisition, conversion and retention tie together. Spots spikes vs compounding wins.

  • Youโ€™re pragmatic and outcome-driven. Comfortable operating autonomously while collaborating deeply across functions.

What you will actually do

  • Leverage AI heavily in every minute of your day.

  • Run experiments. A lot of them. You already know how to prioritize them, read the results, and kill the losers fast.

  • Build and scale new acquisition channels in your first year.

  • Lift relative booking conversion rate by 15% in your first year.

  • Pull your own data. Analyze it with AI tools, not by waiting on an analyst.

  • Report into our Product leader and work closely with our Growth leader.

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Interview process

  • Intro call with our Talent team to get to know you and share more about Bounce

  • Hiring manager interview with our Chief Product Officer, to go deeper on your experience and the role

  • Team interview with an Engineering Manager and a Product Designer from the pod, to talk about how you work with engineering and design

  • Product sense interview with our Head of Design, where youโ€™ll work through a growth scenario live (no prep needed)

  • Career deep dive with our Chief Product Officer, walking through your career to explore how it shaped you

  • Meet our founder, Cody, to talk about our culture and how you like to work

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